Job-ID: 15422; Location(s): Broomfield, CO
JOB DESCRIPTION SUMMARY
The Associate Brand Manager is responsible for supporting marketing initiatives for the Viega LLC brand in North America. This role will work closely with cross-functional teams to identify opportunities, recommend solutions and implement programming to drive the business.
JOB DESCRIPTION DETAILS

• Build a deep understanding of our target audience (Wholesalers, Contractors, etc.).
• Collaborate with Customer Market Insights team to propose and complete the research needed.
• Understand current business performance; develop strategies and recommend investments to support and unlock growth for our four verticals (Residential, Commercial, Industrial, and Marine).
• Lead, develop, and execute national and regional marketing plans.
• Collaborate with Counter Marketing Manager to execute customer-specific executions.
• Provide strategic direction to the internal design team and external agency network (includes writing creative briefs, evaluating programs and creative, and problem-solving).
• Analyze mid and post-program data and recommend/implement changes to optimize programming. Proactively share results with key stakeholders.
• Attends meetings as required and/or assigned.
• Performs other duties as required and/or assigned.
• Will be required to travel up to 25% of the time.

REQUIRED QUALIFICATIONS
Knowledge, Skills and Abilities

• Strong business acumen, understand the P&L and how marketing metrics relate to financial performance, be able to recommend investments based on business fundamentals and marketing principles.
• Ability to provide strategic direction for the program and creative development including briefing, program, and creative review.
• Understanding of advertising claims and ability to evaluate risk.
• Ability to manage multiple projects and timelines.
• Ability to effectively communicate with all levels of the organization, both verbally and in writing and effectively present in front of customers.
• Ability to manage stakeholders, engage and enlist support from, and build trust with, other functions
• Strong analytical skills. Able to gather and interpret data, turning data into insights and insights into action plans. Ability to find alternative data sources when data is not available
• Ability to solve problems and execute innovative solutions
• Working knowledge of computer programs including Microsoft Word, Excel, Outlook, PowerPoint

Education, Certification/License & Work Experience

• Bachelor's Degree in Business Administration/Marketing
• MBA strongly preferred
• 5-7 years of experience with 2+ years in a general management function (e.g. brand or product management) and 2+ years in a marketing role
• Experience leading multi-million-dollar advertising campaigns (mix of on/offline tactics)
• Trades/Industry experience is a plus

Equivalent combinations of education and experience may be considered.
Total Rewards Package :
Compensation

• Base: $80,000.00 to $97,000.00 annually, based on specific compensable factors including, but not limited to education, work experience, and geographic market.
• Bonus: This role will be eligible for participation in a discretionary annual bonus program, pursuant to which an employee may be awarded a percentage of their salary based on the company's performance and their own individual performance.

Benefits

• Medical, Dental, Vision
• Wellness Program
• Health Savings Account (HSA) with a company contribution
• Voluntary Benefits (Life, AD&D, Disability)
• 401(k) retirement plan with a 7.5% company contribution
• Time Off Programs - 22 days Paid Time Off (PTO), 9 Company Holidays, 2 Volunteer Days

Application Window

• Posting date: 1/8/2025
• The application deadline for this job is: 2/8/2025

Your contact person:
Lauren Stauffer
#LI-LS1
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