San Francisco, CA; Santa Clara, CA; New York, NY; Seattle, WA; Sandy, UT; Hamilton, NJThe Company You’ll Join Carta develops purpose-built software that transforms traditional accounting into a powerful growth engine.Carta’s world-class fund administration platform supports nearly 7,000 funds and SPVs, and represents nearly $130B in assets under management in venture capital and private equity.Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more.Together, Carta is setting a new standard as the end-to-end platform for private markets. Our best-in-class solution for fund management seamlessly integrates investor and portfolio company insights via a suite of tools designed ground-up to support the strategic impact of the fund CFO.At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Customer Marketing Manager, Investors, you’ll work to:Define strategy for customer marketing across channels for our Investors businessDrive upsell for our SPV, Fund Tax, Portfolio Insights, Valuations, and future add-on products to our Investors customersPartner with Product Marketing on establishing and iterating the customer journey and driving feature adoptionCollaborate across Sales, Product, Customer Success, Business Development, Marketing Ops and internal marketing partners to develop impactful and timely upsell/adoption campaigns that map to the customer journey and relevant personasLeverage major customer events and launches to superpower outbound effortsTake a lead role in generating demand from customer-focused product launchesPrioritize the customer experience within the campaign strategy in demonstrable waysLead with an integrated marketing approach to expansion and retention inclusive of content, events (live/webinar), paid etc.Manage to business metrics for expansion, churn and contraction by constantly evaluating and acting on performance metrics from campaignsPartner with Customer Success and sales partners on retention motionsWork closely with the growth and product team on in-app journeysAct as a key member of the planning and prioritization team for quarterly and annual planningThe Team You'll Work With You’ll be joining our Marketing team. Marketing is the engine for growth at Carta. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver, and reflect the inspiration and ambition of our customers in the work we do.About You 3+ years of customer, retention, or expansion marketing experience, or 5+ years of outbound marketing recommendedB2B SaaS experience recommended, financial services or fintech background a plusVersed in working cross-functionally including Product, Sales, Customer Success and Marketing Ops as well as within the Marketing team (content, events, paid, etc.)Comfortable in a fast-paced environmentHighly customer-centricBiased for action and data-drivenBA requiredCarta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:$119,000 - $140,000 in San Francisco, CA; Santa Clara, CA; New York, NY$113,000 - $133,000 in Seattle, WAFinal offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.Apply for this job * indicates a required fieldFirst Name *Last Name *Email *Phone *Location (City)Resume/CV *LinkedIn Profile *WebsiteWhich is your preferred office location(s)? * Select...Have you worked for Carta at any other time previously? * Select...AI Policy for Application & Interviewing: * Select...While we encourage people to use AI systems during their role to help them work faster and more effectively, please do not use AI assistants during the application and interviewing process. We want to understand your personal interest in Carta without mediation through an AI system, and we also want to evaluate your non-AI-assisted communication skills. Please indicate 'Yes' if you have read and agree.#J-18808-Ljbffr