Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work.An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:Fortune Change the World (2024)CNBC Disruptor 50 List (2022, 2023, 2024)Fortune Best Workplaces for Millennials (2024)Fortune Best Workplaces in Health Care (2024)Fast Company Most Innovative Companies (2020, 2023)Built In Best Places to Work (2023)Great Place to Work certified (2020, 2021, 2022, 2023, 2024)Fast Company Best Workplaces for Innovators (2022)Built In LGBTQIA+ Advocacy Award (2022)Maven is looking for a strategic and results-oriented Director of Growth Campaigns to lead our demand generation efforts to drive pipeline and revenue growth. As the Director of Growth Campaigns, you'll be responsible for developing, executing, and optimizing integrated marketing campaigns across multiple channels to generate qualified leads, marketing qualified accounts, and increase revenue.As the Director of Growth Campaigns at Maven, you will:Develop and execute a comprehensive demand generation strategy, aligning with company goals and sales objectives to drive measurable growth in qualified leads, marketing qualified accounts, pipeline, and revenue.Partner with product marketing, sales, and customer success teams to ensure alignment across the buyer's journey and develop go-to-market strategies that effectively address our target market's needs.Utilize data-driven insights to continuously optimize demand generation tactics, ensuring maximum ROI and efficiency.Campaign ManagementLead the planning, development, and execution of integrated marketing campaigns across multiple distribution channels, including email marketing, paid media, SEM, display, and paid social.Oversee end-to-end campaign execution, from strategy to creative development, through deployment and post-campaign analysis.Work with the content team to develop relevant, engaging materials that speak to various stages of the funnel.Funnel Optimization & Lead ManagementDrive top-of-funnel and mid-funnel growth by developing high-quality lead generation programs, nurturing programs, and automated workflows.Collaborate with the marketing ops, rev ops, sales teams to optimize lead quality and routing, improve lead-to-opportunity conversion rates.Partner with Web lead to optimize the website and landing pages to improve conversion rates.Analytics & ReportingTrack, analyze, and report on campaign performance, providing insights to leadership teams and recommend adjustments to improve KPIs.Forecast demand generation results and track progress against KPIs and revenue goals.We’re looking for you to bring:Focus on pipeline and revenue targets: Consistently meet or exceed quarterly and annual pipeline and revenue goals.History of leading high-performing campaigns: Develop and execute multi-channel campaigns that meet or exceed KPIs.Effective Team Leadership: Lead and mentor a high-performing team, fostering a culture of continuous improvement.Elevated Brand Presence: Contribute to a strong brand presence through effective campaigns.Experience: 10+ years in demand generation or growth marketing.Expertise: Strong understanding of digital marketing channels.Technical Skills: Analytical Mindset: A data-driven leader with strong quantitative skills.Industry Knowledge: Experience in B2B, Healthcare, SaaS, or technology industries is a plus.For candidates in NYC, CO, or CA, the base salary range for this role is $160,000-$190,000 per year. You will also be entitled to receive stock options and benefits.This role requires active work authorization in the US.At Maven we believe that a diverse set of backgrounds and experiences enrich our teams.Benefits That Work For YouOur benefits are designed to support your health, well-being and career development. We remain focused on providing a competitive benefits package for our employees.Maven for Mavens: access to the full platform and specialists.Whole-self care through wellness partnerships.Hybrid work, in office meals, and work together days.16 weeks 100% paid parental leave.Annual professional development stipend and access to a personal career coach.401K matching for US-based employees.These benefits are applicable to Maven Clinic Co., US-based, full-time employees only.Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.Apply for this job#J-18808-Ljbffr