Vice President of Digital Marketing Strategy

ETF Provider

We are excited to partner with a leading ETF and mutual fund provider that focuses on innovative derivative-based ETFs. This is an exceptional opportunity for a talented Digital Marketing Executive looking to make a significant impact within a dynamic team.

Position Overview:

The Vice President of Digital Marketing Strategy will spearhead the creation and execution of comprehensive digital marketing initiatives aimed at amplifying brand awareness and fostering relationships with target audiences. We seek a candidate with a genuine enthusiasm for digital marketing technologies and a proven ability to guide a team towards achieving strategic objectives.

Key Responsibilities:

• Lead the development and management of a digital marketing strategy that drives brand and product recognition.
• Deploy best practices and tools to effectively engage retail investors, traders, and financial professionals.
• Remain at the forefront of digital marketing trends and emerging technologies.
• Analyze competitor activities and adapt strategies accordingly to maintain a competitive edge.
• Direct the team in utilizing modern marketing platforms and CRM systems for optimal results.
• Craft data collection strategies that enhance customer segmentation insights.
• Partner with cross-functional teams to develop content strategies that resonate with key segments.
• Evaluate and report on essential performance metrics (KPIs) and return on investment (ROI).
• Supervise online content and enhance search engine optimization (SEO) efforts using tools like Google Analytics.

Qualifications:

• 5+ years of experience in a Digital Marketing Executive role.
• A minimum of 10-15 years in digital marketing strategy creation and execution.
• Deep expertise in digital marketing techniques within the financial services sector.
• Proficiency in marketing automation tools (Eloqua, Marketo) and Google Analytics.
• Comprehensive knowledge of social media strategies, advertising, and web design principles.
• Strong analytical skills to optimize and enhance marketing performance.
• Exceptional leadership and communication abilities.
• BA/BS in Marketing or a related field is required (Master's degree preferred).

The company provides a competitive salary package, complemented by medical benefits, dental insurance, life insurance, and a 401(k) retirement plan with company matching.