Vice President Digital Marketing and User AcquisitionYou’re a driven individual with a constant desire to propel the business and grow your capabilities, bringing the following to the table:Bachelor’s Degree or higherMinimum 7-10 years’ director- or VP-level experience leading a digital marketing team for a B2C / DTC ecommerce businessExpertise in growth marketing, including paid media (search and social) and influencer marketing; exposure to or experience in OOH and streaming mediaAbility to collect and report performance dataExperience in and comfort with managing external agency partnersExcellent planning and communication skillsComfort with adapting to change and an ability to multitask and handle workload effectively to meet deadlinesResponsibilitiesOwn our approach to driving brand awareness and customer acquisitionDevise effective means for filling the funnel with engaged, qualified visitorsWork closely with the CMO and our top-notch performance marketing agency to build the optimal portfolio of acquisition channels, activities, and creative, while refining our audience targetingDevelop growth marketing strategies, including paid search and paid social, and work with the agency to ensure successful implementationHire and lead a team of high-performing, growth-driven marketersWork with internal and agency resources to create digital campaigns and contentCreate budget and KPIs; track and report performance, refining and reapplying budget based on business resultsAnalyze performance data in conjunction with agency resourcesPlay a significant leadership role, working with key team and cross-functional partners in driving the business, contributing ideas and insights to drive continuous improvementStay abreast of industry trends, factoring new developments into Baliston’s marketing and ecommerce strategyAbout YouBachelor’s Degree or higherMinimum 7-10 years’ director- or VP-level experience leading a digital marketing team for a B2C / DTC ecommerce businessExpertise in growth marketing, including paid media (search and social) and influencer marketing; exposure to or experience in OOH and streaming mediaExperience working in design-oriented and/or consumer electronics desirableAbility to collect and report performance dataExperience in and comfort with managing external agency partnersExcellent planning and communication skillsComfort with adapting to change and an ability to multitask and handle workload effectively to meet deadlinesCompany OverviewBaliston is an innovative, prelaunch DTC startup founded by footwear, tech, and ecommerce veterans highly experienced in successfully bringing products to life. We set out to build a new paradigm for what a shoe experience can be. And we need passionate problem-solvers to join us in our quest.Our HQ is in Palo Alto, CA, with offices in France and Luxembourg. This role is based in Palo Alto; candidates should reside in or near the Bay Area for ready access to the office; partial remote work is possible.At Baliston, we're leveling up the shoe game. Our 100% recyclable, bio-based shoes are an evolution of Design, Comfort, Technology, and Sustainability. We build footwear that moves us forward. Join the movement.

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