Posted on
May 13, 2021

Profile

Job Title: Vice President of Marketing

Company: Sotheby's International Realty

About Us: Sotheby’s International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby’s auction house. Today, the company’s global footprint spans 1,000 offices located in 72 countries and territories worldwide.

Key Responsibilities:

• Responsible for developing a comprehensive global marketing plan and brand positioning – from strategy to execution – that supports sales growth in both B2C (consumer property sales) and B2B (recruiting and retention of sales agents) verticals.
• Leads a diverse global team and daily operations of the brand marketing function.
• Developing and implementing campaigns and promotions that position the brand and its agents as global leaders in the luxury real estate arena.
• Acts as the voice of marketing with client groups and provides feedback to the CMO.
• Establishes consistency throughout SIR advertising regarding identity standards.
• Proactively collaborates with various teams to understand current and emerging marketing needs.
• Establishes and manages marketing policies, procedures, and budget.
• Ensures cross-functional marketing teams support brand positioning.
• Communicates effectively across all functions of the organization.
• Researches competitive landscape and stays current on advertising and positioning of competing brands.

Qualifications:

• BS/BA in Marketing, Communications, or related field; advanced degree or MBA is preferred.
• 10 years’ experience in marketing or branding management and leadership preferably in real estate or luxury brand.
• Prior experience working with diverse international markets and cultures is a plus.
• 5 years of experience leading people, department, and/or function.
• Proven ability to negotiate and manage vendor relationships and expenses.
• Excellent written and verbal communication skills.
• The ability to travel as necessary.