Product Marketing Senior Manager

job
  • Verizon Communications
Job Summary
Location
,NJ
Job Type
Contract
Visa
Any Valid Visa
Salary
PayRate
Qualification
BCA
Experience
2Years - 10Years
Posted
16 Mar 2025
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Job Description

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

At our core, we are dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences that not only meet but exceed expectations in value and quality. We believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives, connecting them to what matters most. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

Join the team that connects people with quality experiences that give them the best value in wireless.

What you’ll be doing...

As a Senior Manager of Product Marketing for Tracfone, you will be responsible for identifying new initiatives for the third largest brand in the Value Portfolio that will ensure Tracfone’s success. In this position, you will be accountable for gaining an in-depth understanding of the target segment, value proposition offerings, business results, competitive pressures, and promotional dynamics. You will be accountable for achieving key business objectives such as driving new (high quality) subscribers, increasing revenue, and delivering positive net growth. You will work closely with cross-functional partners across the Value Organization and serve as a strategic counselor to deliver holistic plans. Successful candidates will be able to work in a dynamic environment, pay meticulous attention to detail, navigate through ambiguity, analyze and pull insights against market trends, and provide a strategic POV with a proposed recommendation and path forward.

Responsibilities:

  • Promotional strategy, architecture, and forecasting in partnership with channel partners.
  • Evaluating pricing ladder impacts across plans and promotions.
  • End-to-end analysis overlaying business and consumer insights by partnering with the Business Analytics and CMI team.
  • Constant mining of insights to uncover whitespace opportunities or customer pain points and providing a recommendation.
  • Synthesizing findings and learnings for executive brand reviews.
  • Maintenance of quarterly big rocks and promo roadmap.
  • Own the development of high quality briefs for all brands launches.
  • Drive collaboration across CRO and cross-functional teams to ensure flawless launches.
  • Constantly focus on providing fantastic E2E customer experiences across all channels and touchpoints.
  • Day to day external partner management and strategic integration.
  • Manage a playbook with all nuances of the brand, plans and value propositions, KPI reporting.
  • Serve as a point person for all data requests and business performance inquiries.

In this role, you'll have a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday).

What we’re looking for...

The ideal candidate is a relentless go-getter, has a keen eye to detail, thrives in a highly-matrixed organization, pushes the boundaries and has the ability to influence and collaborate with a broad range of cross-functional stakeholders, senior leaders, and external partners. You are curious about what people need and want. You should also be comfortable digging through data, solving ambiguous problems and turning insights into opportunities.

You’ll need to have:

  • Bachelor's degree or four or more years of work experience.
  • Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
  • Understanding of promotional and pricing strategies.
  • Experience presenting to executive audiences and cross functional teams
  • Experience developing strategic decks
  • Ability in Google Sheets or Excel

Even better if you have one or more of the following:

  • MBA.
  • Experience working with suppliers/vendors to national retailers (e.g. Walmart).
  • Strong verbal and written communication skills, inclusive of storytelling data
  • Understanding of the indirect channel.
  • Experience in telecommunications or CPG
  • Demonstrated problem solving and interpersonal skills.
  • Experience influencing cross functional teams in a matrix environment
  • Proficiency in Google Suite and MS Office

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.

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