When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world.

Building on our commitment to connect people with quality experiences that give them the best value in wireless, let's delve deeper into how we strategically position our diverse portfolio to cater to a broad spectrum of needs and preferences.

What you’ll be doing...

As a Senior Manager of Product Marketing for Tracfone, you will be responsible for identifying new initiatives for the third largest brand in the Value Portfolio that will ensure Tracfone’s success. In this position, you will be accountable for gaining an in-depth understanding of the target segment, value proposition offerings, business results, competitive pressures, and promotional dynamics. You will be accountable for achieving key business objectives such as driving new (high quality) subscribers, increasing revenue, and delivering positive net growth.

Responsibilities:

• Promotional strategy, architecture, and forecasting in partnership with channel partners.
• Evaluating pricing ladder impacts across plans and promotions.
• End-to-end analysis overlaying business and consumer insights by partnering with the Business Analytics and CMI team.
• Constant mining of insights to uncover whitespace opportunities or customer pain points and providing a recommendation.
• Synthesizing findings and learnings for executive brand reviews.
• Maintenance of quarterly big rocks and promo roadmap.
• Own the development of high quality briefs for all brands launches.
• Drive collaboration across CRO and cross-functional teams to ensure flawless launches.
• Constantly focus on providing fantastic E2E customer experiences across all channels and touchpoints.
• Day to day external partner management and strategic integration.
• Manage a playbook with all nuances of the brand, plans and value propositions, KPI reporting.
• Serve as a point person for all data requests and business performance inquiries.

What we’re looking for...

The ideal candidate is a relentless go-getter, has a keen eye to detail, thrives in a highly-matrixed organization, pushes the boundaries and has the ability to influence and collaborate with a broad range of cross-functional stakeholders, senior leaders, and external partners. You are curious about what people need and want.

You’ll need to have:

• Bachelor's degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Understanding of promotional and pricing strategies.
• Experience presenting to executive audiences and cross functional teams.
• Ability in Google Sheets or Excel.

Even better if you have one or more of the following:

• MBA.
• Experience working with suppliers/vendors to national retailers (e.g. Walmart).
• Strong verbal and written communication skills, inclusive of storytelling data.
• Understanding of the indirect channel.
• Experience in telecommunications or CPG.
• Demonstrated problem solving and interpersonal skills.
• Experience influencing cross functional teams in a matrix environment.
• Proficiency in Google Suite and MS Office.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.