Company description With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview Employer: Starcom Worldwide, Inc.
Job Title: Data Scientist
Job Requisition: 6630.5130.7
Job Location: 205 Hamilton Row, 3rd Floor, Birmingham, MI 48009. Required to work from Company Office (Birmingham, MI) certain days per week. Telecommuting allowed for balance of week.
Job Type: Full Time
Responsibilities Duties: Develop and implement a set of techniques or analytics applications to transform raw data into meaningful information using data-oriented programming languages and visualization software. Deliver analytic solutions across a wide variety of client applications and build inferential and predictive models, including machine learning algorithms. Involved in processing, integrating and manipulating big data with distributed systems and customer data pipelines; to synthesize results and translate findings into compelling stories that resonate with clients. Translate marketing and business questions into data queries. Use distributed computing systems to access and manipulate big data sources. Conduct exploratory analysis to identify relevant insights and useful transformations. Apply quantitative techniques to uncover latent patterns in the data. Interpret data, analytical results and visuals to generate conclusions and recommendations. Ensure that analytic tasks and results meet established objectives and timelines. Share knowledge and research to advance the collective knowledge and skills of our Data Science practice. Keep a detailed record of the data sources, methodologies, model development processes and create necessary documentation for models and analysis performed. Build predictive models based on the historic sales data of customers and fine-tune the models to improve the performance.
Qualifications Requirements: Employer will accept a Master’s degree in Analytics, Engineering or a related field and one year of experience in the job offered or one year of experience in any occupation in which the required experience was gained. Position also requires one year of experience in each of the following:
- Utilize R, Python and Pyspark to construct predictive models employing diverse statistical and machine learning methods as well as for techniques like time series forecasting to predict upcoming sales figures.
- Engage in media mix utilizing R to aid the business in comprehending the impact of their media investment on sales.
- Produce numerous analytical reports using Tableau to create data visualization and convey intricate information in a comprehensible manner.
- Employ various clustering techniques such as K-means and KNN to tailor marketing campaigns to enhance sales growth.
- Conduct customer segmentation within big data platforms with Databricks and Qubole.
- Apply color-coding based on the standard deviation values of each segment utilizing MS Excel macros (VBA) to enhance the comprehension of the segmentation.
Required to work from Company Office (Birmingham, MI) certain days per week. Telecommuting allowed for balance of week.
Additional information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
If you require accommodation or assistance with the application or onboarding process specifically, please contact All your information will be kept confidential according to EEO guidelines.
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