OnderLaw, LLC is a mass tort and personal injury law firm with offices in St. Louis, Missouri, Newport Beach, California and Nashville, Tennessee. We represent over 90,000 clients in litigations against some of the world's most powerful corporations. We are dedicated to holding corporations accountable and fighting for justice for our clients.
We are seeking a talented and detail-oriented Paid Media Specialist to join our growing and dynamic team. As a Paid Media Specialist, you will develop, execute, and manage our paid media strategies across all online platforms. This candidate will be responsible for coordinating paid media efforts on a local and national level. Our ideal candidate has a solid understanding of pay-per-click (PPC) marketing strategies, Google Analytics, and is proficient in conducting competitive analysis and market research. Ultimately, the role of the Paid Media Specialist is to drive high-quality traffic to our websites that results in lead generation and conversions.
Duties and Responsibilities:
- Develop, execute, and optimize impactful digital campaigns from conception to launch
- Work cross-departmentally to align campaign strategies and goals across the organization
- Provide ongoing actionable insights into campaign performance to relevant stakeholders
- Define, measure, and evaluate relevant paid media KPIs
- Build out media buys for various ad platforms and overseeing the day-to-day execution of paid media
- Coordinate the overall budget for paid media
- Conduct in-depth keyword and website research, ad grouping and audience targeting
- Constantly and consistently maintain knowledge of industry best practices and new technologies
- Perform daily account management of pay per click (PPC) accounts on Google AdWords, Bing, Paid Social, and other platforms
- Monitor budget and adjust bids to gain better return on investment
- Consistently track KPIs to assess performance and pinpoint issues
- Produce weekly reports for management detailing campaign performance
- Create and test new ad campaigns to reach targeted audiences
- Conduct thorough keyword analysis and ad copy testing to optimize performance
- Keep informed of current PPC and SEM trends and changes with each ad platform
- Collaborate with marketing team to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns to identify what works best
- Proactively coordinate efforts with marketing team to align goals and maximize results
- Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans
- Track KPIs and produce useful reports for management
- Monitor and adjust campaigns to optimize their effectiveness
Qualifications: - Proven experience as a Paid Media Specialist(at least three years of experience)
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Instagram, Bing)
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
- Understanding of HTML and XML
- Proficient in MS Office
- Excellent communication and analytical skills
- BSc/BA in Marketing, Digital Media or a related field
- AdWords certification is a plus
This is an in-house salary position with opportunities for growth within our dynamic team.