Vice President of Product Marketing

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  • Direct Recruiters Inc.
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Job Summary
Location
,NY
Job Type
Contract
Visa
Any Valid Visa
Salary
PayRate
Qualification
BCA
Experience
2Years - 10Years
Posted
17 Mar 2025
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Job Description

Client Summary:

  • Industry-leading provider of AI solutions for healthcare teams , designed to enhance clinical decision-making and patient care .
  • Specializes in streamlining workflows by ensuring critical insights reach care teams exactly when they’re needed.
  • Focused on improving collaboration across departments , removing communication barriers , and driving faster interventions .
  • Combines advanced data aggregation capabilities with real-time analysis , enabling care teams to proactively manage unexpected clinical events .
  • Operates on a proprietary AI platform that continuously monitors and analyzes data in the background, ensuring care teams always have actionable insights at their fingertips .
  • Ultimately drives both better clinical outcomes and financial efficiencies for healthcare organizations.

Position Responsibilities:

  • Product Narrative & Storytelling: Own and evolve product messaging that translates complex AI capabilities into clear, outcome-driven stories tailored to healthcare leaders, ensuring value resonates across executive, clinical, and IT audiences.
  • Pricing & Packaging Strategy: Collaborate cross-functionally to design, optimize, and communicate pricing and packaging models that align with customer needs, drive profitability, and reinforce Aidoc’s value and differentiation.
  • Go-to-Market Leadership: Lead GTM strategy for product launches and expansions, ensuring sales teams are equipped with tools, case studies, and ROI narratives that accelerate pipeline and drive adoption within existing accounts.
  • Market & Competitive Intelligence: Gather and synthesize market, customer, and competitive insights to inform positioning, pricing strategies, and sales enablement materials like battle cards and competitive comparisons.
  • Vertical & Industry Marketing: Develop targeted campaigns and thought leadership content tailored to key healthcare segments, positioning Aidoc as a trusted innovator in clinical AI and a leader in AI-driven care transformation.
  • Cross-Functional Leadership & Performance: Align closely with Product, Sales, and Demand Generation teams, while mentoring a high-performing Product Marketing team and continuously optimizing strategies based on data and feedback.

Experience & Skills:

Required Experience and Qualifications:

  • Education: Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
  • Experience: 10+ years of marketing experience, including 5+ years in senior product marketing leadership roles, preferably in SaaS, AI, or digital healthcare.
  • Proven Track Record: Expertise in creating and executing GTM strategies, developing differentiated product positioning, and delivering measurable business outcomes.
  • Pricing Expertise: Demonstrated success in developing, implementing, and optimizing pricing and packaging strategies that align with market needs and customer segments.
  • Storytelling Mastery: Exceptional ability to craft and deliver compelling narratives tailored to diverse audiences, including C-suite executives, clinicians, and technical buyers.

Compensation: $240k-$250k

  • A range of medical, dental and vision benefits
  • Stock options for all full-time employees
  • 20 days of paid vacation, plus sick days and holidays
  • A 401(k) plan, life insurance, plus long and short term disability
  • The opportunity to directly improve medical care and impact patient outcomes
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