Hybrid, Waltham MA

We are seeking an experienced Director of Events to lead our demand generation strategy for driving pipeline and revenue generation through high-impact events. This role will involve (1) overseeing the end-to-end strategy, contracting and execution of key third-party events (2) building an event center of excellence for global field marketing and sales and (3) provide event onsite and logistical support for Field Marketing, where needed. The ideal candidate will have a proven track record in event strategy, operations, and logistics, along with strong leadership skills to mentor and manage a dedicated team.

What You’ll Do:

Performance Metrics:

• Establish and manage revenue and pipeline-generating activations and goals for events, aiming for at least a 5:1 ACV and 20:1 pipeline event return on investment
• Analyze event performance and ROI, using data to inform future strategies and continuously improve event demand generation effectiveness

Cross-Functional Collaboration:

• Work closely across field marketing and sales lines of business to align event objectives with broader demand generation strategies
• Collaborate with product marketing, brand, communications, and creative teams to ensure high-quality and cohesive messaging and branding across all event activations

Team Leadership:

• Lead, mentor, and develop a team of event professionals, fostering a collaborative and high-performance culture
• Set clear objectives and provide guidance to ensure the team meets its goals and contributes to the overall success of the events program
• Coach individual contributors on what best-in-class event experience, including high-touch activations for key senior executives and customers

Event Ownership and event follow-up

• Responsible for all pre-event strategy, planning and end-to-end execution of events, including emphasis on post-event follow-up with SDR, Sales and Customer Success teams

Build an Event Center of Excellence:

• This function will be responsible for building an “event in a box” for Field Marketing as well as Sales-led events
• Create and implement standardized internal processes and corresponding event packages that empower customer-facing teams to deliver high-impact events at scale
• Provide training and resources to ensure teams can successfully utilize these packages for their local initiatives
• Oversee the field event inventory via Reachdesk, managing booth inventory, swag, and other event materials to optimize resource allocation
• Ensure all inventory is accurately tracked, maintained, and replenished as needed for maximum impact at events

What You Bring:

• 7+ years of experience in event strategy, operations, and logistics, with a strong focus on performance marketing
• 5+ years of people leadership experience, demonstrating the ability to inspire and manage a team
• Proven track record of successfully driving revenue and pipeline through events, with measurable results
• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously

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