Head of Market Research Analytics and Insights page is loaded
Head of Market Research Analytics and Insights
Apply remote type Hybrid locations Warren, Michigan, United States of America time type Full time posted on Posted 3 Days Ago job requisition id JR-202504106
Job Description
Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, MI three times a week, at minimum.
The Role
Our Global Customer Research group is seeking a dynamic leader to partner with our market researchers, enterprise data analytics, and other cross-functional business teams to drive actionable consumer insights. This leader will guide the development of solutions that unlock the power of holistic data integration, enabling exceptional consumer insights and recommendations by analyzing market research and other internal and external data sources. The ideal candidate will have a blend of technical expertise and strategic vision, and experience in identifying and communicating impactful customer insights.
What You'll Do
- Guide and mentor the Global Market Research team in harnessing the potential of analytics-driven insights and in mastering the art of storytelling.
- Develop a roadmap for analyzing multiple data sources, uncovering hidden patterns, anticipating emerging trends, and identifying the key drivers of consumer behavior, in partnership with GM’s Enterprise Data, Analytics & Insights team.
- Guide the development and implementation of advanced data analytics applications for market research, leveraging statistical and AI tools to deepen consumer insights, predict trends, and anticipate market shifts.
- Analyze and interpret large volumes of attitudinal and behavioral data to drive strategic recommendations that inform forward-looking business decisions.
- Generate ad-hoc analysis and reports with actionable recommendations based on the needs of key stakeholders, through ad-hoc data retrieval and analysis from data management systems.
- Foster the adoption of data analytics and visualization tools that translate complex insights into clear, compelling narratives.
- Cultivate a culture of continuous improvement, advising market researchers and portfolio planners on integrated analytics potential and ongoing enhancement of market research methodologies and tools.
Additional Job Description
Your Skills & Abilities (Required Qualifications)
- Bachelor's Degree
- Strong foundation in Insights Analytics - Data Science, Computer Science, Statistics applied to Market Research
- 10+ years of experience in consumer behavior applied statistics and advanced data analytics, with a track record in generating data-driven insights.
- Strong foundation of market research methodologies, statistical analysis, and predictive modeling.
- Demonstrated leadership and team management experience, with excellent communication and interpersonal skills.
- Ability to think creatively and strategically to drive continuous improvement of data driven market research insights and analytics.
- Expertise in statistical, machine learning and AI frameworks.
- Proficiency in Python, R, SQL, and data visualization tools (e.g., Tableau, Power BI).
What Will Give You A Competitive Edge (Preferred Qualifications)
- Master’s or Ph.D. preferred.
- Strong foundation of market research methodologies, statistical analysis, and predictive modeling within the automotive industry.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits Overview
The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan includes the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statements
GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics.
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