Introduction to Demandbase:

Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Our account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It's flexible, scalable ABM built for you.

As a company, we prioritize both the advancement of careers and the development of world-class technology. We invest heavily in people, our culture, and the communities around us. We have offices strategically located in San Francisco and New York in the US, and Hyderabad, in India and we embrace a hybrid work model in these regions. Outside of these areas we offer a remote work option and boast a significant presence in Austin, TX, Atlanta, GA, and London, UK. Continuously lauded as a great place to work, we are Great Place to Work Certified, and have earned distinctions such as "Fortune's Best Workplaces in the Bay Area,"Best Workplaces in Technology," "Best Workplaces for Millennials," and "Best Workplaces for Parents"!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of achieving our mission to transform the way B2B companies go to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

We are looking for a Creative Lead to join our Content Marketing team and lead the overall creative direction for the evolution of our brand and digital experiences. As the Creative Lead, you will own the people, process, and tech required to build the Demandbase brand across all of our assets, campaigns, channels, and funnel.

Reporting directly to the Head of Content and Creative, this role will also partner closely with product marketing, brand and comms, and digital teams to ensure that Demandbase is brought to life - and is its best self - in a cohesive and authentic way at every touchpoint across the entire journey. You bring a blend of creative thinking and strategic vision with operational orchestration and rock solid project management skills to facilitate the efficient communications and production required to keep the content and creative engine humming.

The base compensation for this position, not including the company bonus, is: $130,000 - $160,000

What you'll be doing:

Design production and operations:

• Build highly creative and impactful programs to connect customers, partners and employees with our brand to deliver measurable business results.
• Collaborate with key stakeholders and outside agency partners to set the creative strategy to bring the brand to life across initiatives, channels, and products across web, mobile, audio, social, digital, content, video and experiential.
• Work with leaders to identify and prioritize key initiatives to support Demandbase growth initiatives and customer experience
• Develop graphic designs from conception to completion
• Design content including but not limited to video, illustrations, infographics, web pages, display ads, templates for social, email, slideware, and assets to democratize the means of production

Creative management & measurement

• Partner closely with channel owners to build a consistent end-to-end brand experience across marketing touch-points and mediums.
• Partner closely with product and web design to ensure consistency of the overall experience of our brand.
• Develop an iterative approach to creative to cultivate a testing culture for creative assets to drive performance improvements.
• Owning end-to-end creative process -- from concept to production -- across all marketing assets
• Managing the project pipeline and workflow i.e project priorities, deadlines, and deliverables
• Managing repository of marketing assets
• Analyze objectives to deliver key results aligned with project goals
• Recognize and implement process improvement, while ensuring visual consistency
• Present key content metrics and results to stakeholders

What we're looking for:

• 7-10 years of relevant work in the creative field with a portfolio of results-driven work that shows diversity of experience across both online and offline marketing.
• Led an in-house creative team that has developed full funnel creative campaigns for across awareness through acquisition.
• Demonstrated experience in video production, orchestration, and building solutions that scale; motion & video editing is a requirement.
• Experience in performance marketing across channels.
• Experience with brand management/design
• Experience with marketing campaigns across mediums-web, OOH, print, social, video, internal collateral (e.g. presentations)-across the funnel (awareness, conversion, advocacy, etc.).
• Experience within agency and/or have worked in a software high-growth company
• A desire to work hands-on in producing deliverables
• Self-motivated, hardworking problem-solver with a proven ability to manage and prioritize multiple projects simultaneously
• Advanced understanding of image optimization, file size and type, and font use
• Expert, comprehensive knowledge of Adobe Creative Suite, Figma, and a working knowledge of WordPress and asset management experience
• A book of work that demonstrates your abilities.

Benefits:

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, no internal meetings Fridays, as well as access to Modern Health and other mental wellness resources. Additionally, we offer eight paid holidays and two additional week-long breaks when all Demandbase employees in the US take time off simultaneously (the week of July 4th and the week of Thanksgiving). We also provide 401(k), short-term/long-term disability, life insurance, and other great benefits.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase:

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

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