Company:

Refrigerated Solutions Group (Norlake and Master-Bilt) is a leader in the designing and manufacturing of quality refrigeration solutions. With its dedication and commitment to providing the best customer service and high-quality solutions, RSG is one of the most respected names in the refrigeration industry with a combined 160-year history.

Opportunity Summary:

Are you an experienced marketer looking to accelerate your career as part of an energetic and dynamic industry-leading team? Do you have the ability to help refine a strategy and carry out execution across the marketing toolbox? Have you demonstrated the ability to create a successful content marketing strategy that drives brand awareness? Do you have a winning mentality and an attitude of ownership and excellence?

To succeed, you will need a flexible skill set, including the ability to think analytically, implement creatively, and execute tactically by collaborating across many teams, levels, and situations.

Essential Responsibilities:

This is not all-inclusive, and the Marketing Strategist will need to proactively adapt to meet changing business conditions. It is imperative the Marketing Strategist thrives in dynamic environments, is intellectually curious, radiates a 'can do' attitude and consistently takes proactive initiative to seize opportunity and mitigate risks.

Digital Marketing Excellence: Work with the VP of Marketing to transform our online presence on our sites and with key channel partners, becoming the category thought leader and increasing the accessibility and timeliness of product information to customers.

• Drive best-in-class marketing effectiveness through content marketing strategy and campaigns across various channels - including SEO, email marketing, and organic/paid social media.
• Establish messaging focused on brands and segments to build brand awareness, audience engagement, and ultimately increase sales conversion.
• Analyze website and campaign performance metrics, identify areas for improvement and implement data-driven strategies to enhance user experience and maximize revenue generation.
• Drive marketing automation initiatives: Establish pre-sale drip campaigns to guide prospects down the funnel, as well as create value for existing customers with post-sale campaigns that increase repurchases and maximize customer lifetime value.
• Collaborate with key dealer partners, understanding their business and helping drive lead conversion by increasing data optimization and supporting their web strategies.

Analytical Excellence: Help to lead efforts in market and pricing intelligence, product data strategies, and refine customer segmentation.

• Market intelligence: Create & maintain market overviews, competitive analyses, and competitive pricing data to ensure a clear and honest understanding of RSG's position, allowing for data-driven decisions that make us better and faster.
• Improve customer segmentation, analyzing historical performance and market data to create clear, marketable segments and personas to increase marketing effectiveness.
• Monitor and evaluate competitor activities and industry trends to proactively identify growth opportunities and adapt marketing strategies accordingly.

• Create & maintain standard reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.

Qualifications:

• Excellent written and verbal communication skills, including the ability to distill complex product information and transform it for our partners and customers.
• Gets Stuff Done: Ability to organize to execute efficiently and effectively.
• "Can do" mindset, resilient, committed to results with emphasis on accountability.
• Self-motivated, proactive, strong sense of urgency, and ability to prioritize for impact.
• Team player with a positive attitude, low ego, humble confidence, and sense of humor.
• Analytical & data-driven problem solver
• Challenger: Ability to constructively challenge leadership, peers, and status quo
• Strong project management, multitasking, and decision-making skills
• Bachelor's degree in marketing, business or related field is preferred.

RSG is an EEO employer as defined by the EEOC.