Director, Demand Generation (Small Business) Location: Montreal, QC, CA, H3A 3A8; Vancouver, BC, CA; Edmonton, AB, CA; Toronto, ON, CA; Calgary, AB, CA
Jobs by Category: Sales and Marketing
Job Function: Marketing
Status: Full Time
Schedule: Regular
Description We are the TELUS Small Business Marketing (SMB) team, a dynamic and entrepreneurial group dedicated to empowering small business owners, a key growth segment for TELUS. Our passion for our team, customers, and business drives us to seek innovative thinkers who can lead the market with fresh ideas and exceptional delivery.
We value curiosity, inclusivity, analytical thinking, innovation, and authenticity in our team members. Our high-performance culture offers personal fulfillment and professional challenges, creating a rewarding environment where we work together to make the future friendly.
Join our team
As Director of Demand Generation (Small Business), you will lead a national team of marketing professionals focused on driving inbound demand through diverse marketing campaigns and tactics. Your team will generate high-quality leads for our SMB sales team across TELUS's comprehensive business portfolio, including Mobility, Unified Communications, Internet & Wi-Fi, Security, Fleet Management, and Managed IT services. This role combines strategic leadership with tactical execution to educate small businesses about our solutions while delivering measurable results through qualified lead generation.
As Director, lead the team in the following ways:
Collaborate with media and creative agency partners to design, execute, and track diverse digital advertising campaigns.
This includes Search Engine Marketing (SEM), social media, and display advertising for major products and key buying periods (e.g., Black Friday, Small Business Month).
Develop and deploy targeted one-to-one marketing campaigns using email, SMS, and MMS across various campaign types, including acquisition, retention, and customer lifecycle management.
Create and produce a wide range of content marketing assets such as e-books, blog articles, webinars, and in-person events that support all stages of the customer purchase journey.
Establish and maintain partnerships with major brands, business associations, boards of trade, and industry groups to create joint marketing initiatives, including digital campaigns and in-person activation opportunities.
Lead and inspire a high-performing marketing team, providing daily guidance, mentorship, and support while fostering a culture of innovation, accountability, and continuous improvement.
Qualifications You are the missing piece of the puzzle
Bachelor's degree in Business, Commerce, Marketing, or related field.
10+ years of management experience in marketing or related field.
Proven experience leading large, dynamic teams.
Entrepreneurial mindset with strong ownership mentality.
Expert in creating compelling copy and creative content.
Data-driven decision maker with strong analytical capabilities.
Current knowledge of digital marketing best practices and emerging trends.
Exceptional communication skills with ability to simplify complex challenges.
Proven track record navigating large, complex organizations.
Natural collaborator who excels with cross-functional teams and agencies.
Passionate about marketing excellence and flawless execution.
Thrives in fast-paced, dynamic environments.
While B2B marketing experience and knowledge of telecommunications or technology industries is an asset, it's not a requirement. We welcome proven marketing leaders who are passionate about excellence, aspire to deliver exceptional results, and are eager to learn our industry. If this describes you, we encourage you to apply.
Advanced knowledge of English is required, as you will interact in English with external parties (clients, suppliers, candidates, external partners, etc.) and internal parties (colleagues, internal partners, stakeholders, etc.) as part of this position's main responsibilities, given its national scope.
Salary Range: $122,000-$182,000
Performance Bonus or Sales Incentive Plan: 30%
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:
Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family.
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements.
Generous company matched pension and share purchase programs.
Opportunity to give back to communities in which we work, live and serve.
Career growth and learning & development opportunities to develop your skills.
And much more …
A bit about us We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.
Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.
Accessibility TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.
We offer accommodation for applicants with disabilities, as required, during the recruitment process.
#J-18808-Ljbffr