Description

Job Description:We are seeking a results-driven and strategic Senior SEO & Digital Performance Manager to take ownership of the performance of our web properties. Reporting to Sr. Manager, Website Experience, this person will collaborate with engineering, product, and other stakeholders to enhance page performance, investigate traffic trends, and implement SEO strategies in partnership with external agencies. The ideal candidate will play a critical role in driving B2B user conversions and optimizing our web properties

Key Responsibilities:

Performance Ownership:

• Lead the optimization of the corporate website and directory pages, focusing on traffic generation and user engagement metrics.
• Develop and execute strategies to enhance pages as primary traffic sources for B2B buyers and Employee Resource Data (ERD) submissions.

User Experience Enhancement:

• Conduct usability testing and user feedback sessions to identify areas for improvement in page design and functionality.
• Ensure pages are mobile-friendly and perform well across various devices.

Agency Collaboration:

• Work with SEO and digital marketing agencies to enhance the visibility of high value pages, ensuring best practices are integrated for on-page and off-page optimization.
• Manage and coordinate projects with external partners to align with Payscale's objectives and branding.

Cross-Functional Collaboration:

• Collaborate with internal stakeholders, including marketing, engineering, product, and design teams to ensure that pages are optimized for user experience and performance.
• Partner with marketing and sales teams to ensure alignment of page content and strategies with business objectives.

Traffic and SEO Analysis:

• Analyze website traffic data, user behavior, and conversion metrics using tools like Google Analytics, Search Console, Botify, or similar platforms.
• Investigate traffic drops and identify root causes, formulating actionable plans to improve performance.

Content Strategy:

• Collaborate with content teams to ensure pages feature up-to-date, relevant, and engaging information that meets the needs of B2B buyers.
• Monitor industry trends and competitor activities to inform content updates and enhancements.

Reporting and Insights:

• Prepare and present regular performance reports to senior management, highlighting successes, challenges, and recommendations for improvement.
• Utilize data-driven insights to inform future strategies and optimizations for pages.

Qualifications:

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field; Master's degree preferred.
• 5+ years of experience in digital marketing, performance management, or SEO, preferably in a B2B context.
• Proven experience managing complex digital projects and collaborating with cross-functional teams.
• Strong analytical skills with proficiency in web analytics tools (GA4, Search Console, Tableau, Salesforce).
• Experience working with engineering and technical teams to implement website optimizations.
• Familiarity with SEO best practices and tools (Botify, SEMrush, Moz, Ahrefs).
• Excellent communication and collaboration skills, with the ability to influence stakeholders at all levels.
• Strong problem-solving abilities and a proactive approach to identifying and addressing performance issues.
• Experience with content management systems (Wordpress and/or Webflow) and familiarity with coding languages, such as JavaScript, React & HTML/CSS is a plus.
• Experience with enterprise directory websites is a huge asset

Compensation

In the spirit of pay transparency, we are excited to share that the base salary range for this position is $100,600 - $151,000, exclusive of fringe benefits or potential bonuses. This position is also eligible for an annual corporate bonus of 10%. If you are hired at Payscale, your final base salary compensation will be determined based on factors such as skills, education, and/or experience. In addition to those factors - we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. We also offer a generous compensation and benefits package (more information on benefits listed below).

About Payscale

As the industry leader in compensation management, Payscale is on a mission to help job seekers, employees, and businesses get pay right and to make sustainable fair pay a reality. Empowering more than 65% of the Fortune 500, Payscale provides a combination of diverse and dynamic data sources, experienced compensation services, and scalable software to enable organizations such as Angel City Football Club, Panasonic, Mars Global, eBay, American Airlines and PetSmart to make fair and appropriate pay decisions.

Pay is powerful. To learn more, visit www.payscale.com.

Location

Payscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter.

In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs.

When it matters (usually no more than a few times a year) we take the time to gather for in-person events.

Payscale has employees across the US, Canada, and the UK, however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.

Benefits and Perks

All around awesome culture where together we strive to live our 5 values:

• Respect every individual, work as a team
• Be Customer first, customer centric
• Have a Bias towards action
• Commit to excellence (we give our best everyday)
• Make Data driven decisions

An open and inclusive environment where you'll learn and grow through programs and resources like:

• Monthly company All Hands meetings
• Regular opportunities for executive leadership exposure through things like AMAs
• Access to continued learning & development opportunities
• Our commitment to a continuous feedback culture which allows us to drive performance and career growth
• A growing network of Employee Resource Groups
• Company sponsored volunteer hours
• And more!

Our more standard benefits

• Flex Paid Time Off, giving you flexibility to rest, relax and recharge away from work
• 15 Paid Company Holidays, including an extended Fourth of July break, World Mental Health Day, and Juneteenth
• A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
• 401(k) retirement program with a fully vested immediate company match
• 12 weeks of paid parental leave for birthing or non-birthing parents
• Unlimited infertility coverage benefits through our medical plans
• Health Savings Account (HSA) options and company contribution each pay period
• Flexible Spending Account (FSA) options for pre-tax employee allocations

Equal Opportunity Employer:

We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you.

Fraud Alert:

Payscale values security and privacy. During your job application and interview process, we will never ask for your personal banking or financial information, social security number, or other sensitive information, if you are unsure if a message is from Payscale, please email [email protected]