Job Title: Analytics Manager - Tableau Specialist

Department: Decision Sciences

Reports to (Position): Sr. Analytics Manager

Supervisory Responsibilities (Y/N): N

FLSA Status (Exempt vs. Non-Exempt): Exempt

Travel (%): 0%

LOCATION: Austin

About Us:

At GSD&M, we're on a mission to build First & Only brands, meaning the first to do it and the only ones who can. We're able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. We're humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because that's what it takes to build and be First & Only.

We specialize in creating compelling campaigns that drive results and elevate brand presence. As we continue to grow, we are seeking a talented Analytics Manager with expertise in Tableau to join our dynamic team and help us turn data into actionable insights.

Position Overview:

The Analytics Manager - Tableau Specialist will play a critical role in transforming complex data into clear, visual insights that drive strategic decision-making. This individual will be responsible for leading the development and management of Tableau dashboards and reports, providing actionable analysis, and supporting data-driven marketing strategies.

Key Responsibilities:

1. Dashboard Development and Management:

- Design, develop, and maintain interactive Tableau dashboards and reports that deliver actionable insights to stakeholders.

- Ensure dashboards are visually compelling, user-friendly, and tailored to meet the needs of various teams (e.g., marketing, sales, client services).

1. Data Analysis and Reporting:

- Conduct in-depth analysis of marketing performance data, including campaign effectiveness, audience segmentation, and market trends.

- Generate regular and ad-hoc reports to track key performance indicators (KPIs) and provide actionable recommendations.

1. Collaboration and Support:

- Collaborate with various teams to understand their data needs and translate them into effective Tableau solutions.

- Provide training and support to team members on Tableau usage and best practices.

1. Data Integrity and Quality:

- Ensure data accuracy and integrity by validating data sources and performing routine data quality checks.

- Troubleshoot and resolve data-related issues in Tableau dashboards and reports.

1. Strategy and Optimization:

- Use data insights to identify opportunities for optimizing marketing strategies and improving campaign performance.

- Stay updated with the latest Tableau features and industry trends to continuously enhance reporting and analytics capabilities.

Qualifications:

- Bachelor's degree in Data Science, Statistics, Marketing, Business Analytics, or a related field. Master's degree preferred.

- 3+ years of experience in data analytics, with a strong focus on Tableau dashboard development and management.

- Proven experience in working with large datasets and extracting actionable insights from complex data.

- Proficiency in Tableau Desktop, Tableau Server, and Tableau Prep.

- Proficiency in SQL and experience with data extraction and manipulation.

- Excellent analytical skills with the ability to translate data into clear, actionable recommendations.

- Strong communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.

- Experience in the advertising and marketing industry is a plus.