The Personalization Lead will be responsible for leading the personalization efforts for the Digital Experience Platform. This role requires a deep understanding of customer behavior and the ability to translate that understanding into personalized experiences that would drive engagement and revenue.

Key Responsibilities:

• Develop and implement personalization strategies that drives engagement and revenue
• Collaborate with cross-functional teams to create personalized experiences across all customer touchpoints
• Analyze customer data and behavior to identify opportunities for personalization
• Lead the implementation of personalization technology and tools
• Monitor and optimize personalization efforts to ensure effectiveness and ROI
• Stay up-to-date with industry trends and best practices in personalization

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field
• 5+ years of experience in personalization, digital marketing, or a related field
• Strong analytical skills and experience with data-driven decision making
• Experience with personalization technology and tools
• Excellent communication and collaboration skills
• Ability to manage multiple projects and priorities in a fast-paced environment