Evelyn & Bobbie (EB ) is revolutionizing an industry. We are a fierce team of individuals committed to creating more comfortable, more supportive, intimate apparel for women. We question limitations, simplify problems, and use science for solutions. We believe in doing things better every day. Evelyn & Bobbie is experiencing rapid growth and we are expanding our team of career-minded professionals who strive to impact society in meaningful ways through our products and our message.
As a Brand Ambassador you will focus on educating Nordstrom store teams on Evelyn & Bobbie products and the brand. The Brand Ambassador will partner with Nordstrom, Von Maur, and Belk store management to set up seasonal in store seminars, manage associate incentive contests, and help drive store sales. The ideal candidate loves brand education, fashion, developing relationships, driving sales, and travel.
Key Responsibilities
Store Visits
- Visit nine department store doors per month (preferably in the first 3 weeks of the month) throughout the US with a West Coast focus.
- Educate store management on Evelyn & Bobbie through formal Product Knowledge Training seminars.
- Foster brand awareness and support from floor sales associates through engagement, training, and building strong relationships. Conduct regular informal visits after seminars to help associates with bra fittings and overall product knowledge.
- Spend time with store teams listening and understanding product feedback, to increase sales and product knowledge of department store sales associates. Help raise Evelyn & Bobbie awareness, explaining what makes us different. Spread joy about EB with professionalism, respect, and excitement!
- Brainstorm selling ideas with associates, learning what kind of tools would be helpful in store.
- Ensure in-store signage is going live in-store.
- Help with special in-store activations, including developing and facilitating in-store events.
- Help drive sales at the door level. Understand merchandise assortment and selling at the door level to increase weekly sell-thru.
- Network around the store to promote brand awareness
Home office one week per month
- Communicate with store teams to set up visits and Product Knowledge seminars and plan travel.
- Communicate what you are learning in stores to EB team.
- Manage associate gratis.
- Manage digital product knowledge tools.
- Manage associate incentive contests.
Qualifications
- Retail experience or similar industry experience in a complex, high-volume or high-profile environment is preferred.
- Ability to effectively communicate with customers and store personnel. Needs to be adaptable and flexible in dynamic environments.
- Soft Skills: Strong communication, attention to detail, work ethic, muti-tasker, and relationship-building abilities
- Passion for Fashion: A genuine interest in contributing to the success of a growing fashion brand with an emotional and unique story.
- Tools Proficiency: Expertise in PowerPoint or Keynote for product knowledge presentations.
- Previous experience as a brand ambassador and/or bra fitting is a plus.
- High degree of self-motivation, as this position is autonomous and requires a self-starter.
- Strong presentation skills; ability to deliver brand messaging in person and virtually.