MARKETING MANAGER
Location: Remote - MUST be located in the U.S.
Pay: $75/hr (W2 and option for benefits)
Duration: 6 months
Planet Interactive is looking for a Marketing Manager to work with our technology client. This is an onsite, 6-month contract role.
Marketing Manager Responsibilities:
- Collaborate with channel partners to create and execute to-channel and through-channel marketing programs aimed at increasing brand presence and driving revenue specifically within the education sector.
- Prepare and manage budgets including proposals, vendor payments, and oversee finance processes
- Craft and execute marketing campaigns and messaging about companies’ solutions
- Maintain regular communication and support for priority channel partners and channel account managers.
- Work with cross-functional teams to develop and analyze marketing programs that align with business goals and provide pre and post-analysis and reporting and develop metrics to track and report on the performance of channel marketing initiatives and education revenue share.
- Analyze market trends, competitive landscape, and partner performance to identify growth opportunities and optimize marketing strategies.
- Act as a subject matter expert on the Public Sector market, providing insights and recommendations to enhance brands market position.
Marketing Manager Qualifications:
- Marketing Education experience
- Understanding of the education technology landscape to develop targeted marketing strategies.
- Familiarity with CRM and PRM tools (e.g., Salesforce, Impartner etc.) and related other marketing software (Adobe Creative Suite, Google Workspace)
- Strong copywriting and design skills for agile execution.
- Strong track record in designing and executing digital marketing programs and events.