Chesapeake Search Partners has partnered with a vital communications company to support their search for a Product Marketing Manager. This position, based in Annapolis, MD, requires an onsite presence 4 days a week. This role will develop and execute marketing strategies to promote various products and services, as well as the company mission.

Responsibilities

• Develop and execute comprehensive go-to-market strategies for product launches and enhancements, including defining target audiences, crafting key messaging and value propositions, collaborating with cross-functional teams (e.g., operations, sales, engineering) to ensure successful execution, and managing the marketing budget to scale the marketing vision effectively.
• Develop and maintain clear and consistent product messaging and timelines, crafting compelling narratives and positioning statements that highlight how products and services address customer needs, while producing high-quality marketing collateral such as website copy, case studies, white papers, presentations, and demos.
• Conduct market research and competitive analysis to understand trends, customer needs, and the competitive landscape, leveraging market data and performance metrics to identify opportunities for product improvement and growth while tracking key performance indicators (KPIs) to optimize marketing efforts.
• Develop and deliver sales training and presentation materials to equip the sales team with the knowledge and tools for effective product selling, while supporting sales efforts through customer presentations, product demonstrations, and other enablement activities.
• Build strong relationships with customers and prospects to understand their needs and challenges, gather feedback to inform product development and marketing strategies, and actively support industry events and conferences.
• Lead and develop a direct report while overseeing budgets, timelines, and the effective use of external consultants for tasks such as UI/UX enhancements and other specialized technical needs.

Qualifications

• Bachelor's degree in marketing, business, or a related field
• 7+ years of experience in product marketing or a related field
• Proven experience developing and executing successful go-to-market strategies
• Product, Vertical, or Solution Marketing experience, ideally with a SaaS solution provider
• Proficiency in marketing automation tools and CRM systems
• SEO, SEM, social media marketing metrics experience