About Moxies

We’re on a mission to create unforgettable dining experiences, with hospitality at the core of who we are.

With over 50 locations in Canada, we’re shifting gears and ready to take over the US by storm. We currently have 8 locations in prime markets including Miami, Dallas, Scottsdale and Boston. We’re passionate about growth, innovation, and our dedication to making MOXIES famous. How famous? Well, let’s just say we’ve been known to partner with exciting celebs like Mark Wahlberg, Love is Blind contestants, Dallas Cowboys cheerleaders and more!

The Team & Role

Our Marketing team is the pulse of our brand. We love solving challenges, sharing unforgettable stories, creating the vibe beyond our 4 walls and of course enjoying delicious food and refreshing drinks. We’re looking for a leader to manage US and local brand initiatives, including menu features, new store openings, partnerships, while developing local marketing plans.

Reporting to the Sr. Director, Marketing, this role will be responsible for the brand strategy, development and building brand equity through innovative integrated marketing campaigns. If you’re a natural born storyteller, demonstrate a strong creative instinct, thrive on change and hyper organized, then we’re looking for you to join the Moxies Marketing team.

Responsibilities

• Create the Marketing Campaign Calendar across the US market
• Lead New Store Openings & Local Store Marketing strategy - own the end-to-end LSM process including budgeting and cost-control, marketing calendars, campaign briefs, workback schedules, creative approvals, asset trafficking to media channels/stores, internal roll-out communications, and post-campaign reporting and analytics
• Develop marketing briefs, media buy briefs, channel plans, workbacks, copy and creative direction across master brand and seasonal campaigns.
• Collaborate with key stakeholders internally (brand leaders, GM’s, Director of Operations, Culinary, Franchisees) to ensure adequate planning, execution and monitoring of marketing activities.
• Foster strong relationships with our restaurant franchisee operators to increase marketing participation and effectiveness at the store level
• Work with stores to assess which local/regional community events, partnerships, promotional channels they should be a part of and support with marketing tactics.
• Work in partnership with external agencies and partners execute campaigns and projects
• Lead the management and execution of integrated marketing campaigns with cross-functional marketing teams (i.e. Email, Social, Website, Digital, Menus) and agencies to bring brief from concept to final execution.
• Partner with media agency and lead internal teams to plan and execute initiatives to reach the target audience through appropriate channels (social, digital, email, OOH, radio, in store, etc.)
• Create succinct post reports, including marketing data (campaign results, conversion rates, etc.) to optimize future campaigns and strategies.
• Manage the fiscal budget for all brand initiatives, including quarterly reconciliation, to ensure we stay within the budget
• Partner with Sr. Leaders to develop the annual strategic plan and budget.
• Maintain awareness of best practice marketing techniques/tools to achieve relevant & successful campaigns and promotions.

Qualifications

• You have 7 to 10 years of relevant marketing, brand, or communications experience.
• You are a self-starter; you thrive on identifying areas of opportunity and make informed recommendations on how to develop and execute these initiatives
• You are a team leader; keeping the team motivated, engaged and continually developing them.
• You are a great communicator; articulate and confident in front of an audience, including executives, peers, franchise partners and ops teams.
• You are highly collaborative, hands-on and love meeting new people
• You are data focused; you collect, analyze and leverage data to continuously optimize.
• You are a time management pro; organized and able to manage multiple projects with changing timelines.
• You are value driven at your core, operating with integrity, honesty, and trust.
• You love the unknown and can adapt to changes, ability to manage multiple priorities.
• Previous restaurant experience is an asset.

Benefits & Perks

• Competitive salary
• RRSP employer contributions
• Medical, dental and life insurance benefits
• A personalized career development plan and training opportunities
• Employee and Family Assistance Program (counselling, wellness services, etc.)
• Travel across USA for new store openings and other brand events
• Work with the great partners: Dallas Stars
• Discounts across our family of brands, including MOXIES, Dallas Stars and some of the best resorts in the UK & Ireland and our other hospitality locations in Canada - Chop Steakhouse & Bar, Shark Club, Denny’s Canada, Sandman Hotel, The Sutton Place Hotel, Revelstoke Mountain Resort, Grouse Mountain

Work & Travel

The candidate must live in Dallas; you’ll work a hybrid schedule at home and at our locations. Travel is required, mainly within the US and occasionally to our head office based in Vancouver.

How to Apply

To apply, please submit your resume and cover letter to John Mathew ( ) with the subject line: "Application for Moxies Sr. Marketing Manager - (Your Name).

About Moxies:

Founded in Canada in 1986, MOXIES is a premium casual restaurant chain that operates over 58 locations in both Canada and the US. Our restaurants are both company-owned and franchised operations, located in the US (Texas, Arizona, Massachusetts and Florida) and across Canada (British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova Scotia, Newfoundland). The brand has plans for further expansion across North America, with several new units already in development.

Every MOXIES provides an upscale dining environment where everyone feels comfortable. With an emphasis on stellar service combined with a full-service menu, our guests gather at MOXIES for a delicious and memorable dining experience.

Our menu offers globally inspired flavors made with fresh ingredients and served with a friendly, fun and energetic approach to hospitality. We don’t simply hire outstanding people, we build outstanding teams that are recognized industry-wide for their passion, innovation, spirit, creativity, and dedication and named by Forbes as one of Canada’s Best Employers. MOXIES attracts the kind of people that make work feel like play; the kind of people who are full of life with a talent for making others feel special. If that sounds like you, please tell us more about yourself and apply now.

About Northland Properties

MOXIES operates as a division of Northland Properties Corporation. Recognized throughout Canada as one of the most trusted names in hotels, restaurants, sports, and construction, Northland Properties is the force behind well-known brands including The Sandman Hotel Group, The Sutton Place Hotels, MOXIES, Chop Steakhouse & Bar, Denny’s Restaurants, Shark Club Sports Bar, Portmarnock Hotel and Golf Links, Revelstoke Mountain Resort, Grouse Mountain, The Dallas Stars, Northland Asset Management Company and more to come!