Marketing Communications Specialist

Are you passionate about crafting compelling stories and driving engagement through media and social channels? The Greater Miami Convention & Visitors Bureau (GMCVB) is seeking a Marketing Communications Specialist to join our dynamic team. In this role, you will be an essential link between traditional media relations and social media, spearheading initiatives that showcase Miami’s vibrant culture, events, and experiences to a global audience.

Key Responsibilities:

• Manage day-to-day relationships with PR and social media agencies, ensuring deliverables are met within scope and budget.
• Develop and execute influencer strategies across domestic and global markets.
• Collaborate with the VP of Marketing Communications on event planning, press engagements, and experiential projects.
• Create and present performance reports for PR and social media campaigns.
• Craft engaging content for social media platforms including Instagram, Facebook, Twitter, and YouTube.
• Build strong relationships with influencers and media to enhance Miami's brand visibility.
• Support key initiatives like Miami Spice and major events such as Art Basel and the South Beach Wine & Food Festival.
• Stay current with social media trends and implement innovative strategies to engage audiences.

Qualifications:

• Bachelor's degree in Communications, Public Relations, Marketing, or a related field (or comparable experience).
• Minimum 2 years of experience in public relations, social media, or a similar field (agency experience a plus).
• Proficiency in Microsoft Office Suite and major social media platforms.
• Strong interpersonal, verbal, and written communication skills.
• Experience with influencer relations and PR strategies.
• Multilingual abilities (Spanish preferred; additional languages a plus).

Why Join Us?

BENEFITS:

We offer a comprehensive benefits package including:

• Health
• Dental
• Vision
• LTD
• Life Insurance
• EAP
• Paid Parking
• Sick days
• Vacation days
• 13 Holidays
• Learning & Development
• 401K
• Retirement Plan

ABOUT US:

The Greater Miami Convention & Visitors Bureau is the official, accredited destination sales and marketing organization for Greater Miami and Miami Beach. A global leisure and business destination that delivers culturally rich, diverse, and innovative experiences inspiring boundless passion in visitors and residents alike.

Learn more about us on our website:

MISSION:

To Generate travel demand to Greater Miami and Miami Beach, to maximize economic impact to our community, ensure industry resiliency, and elevate the resident quality of life.

HOW TO APPLY:

Send Resume & Salary Expectations to:

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