C2’s Client, an evolving yet well-established advertising agency with a proud history of client satisfaction, is searching for a Digital Marketing Leader to spearhead and manage paid media and digital advertising initiatives. This agency's clientele ranges from healthcare and artisan products to sports teams and restaurants—and they thrive on delivering integrated strategies (print, PR, digital, broadcast, influencer, experiential) that make a measurable impact.

Why This Agency?

They’ve built a reputation for excellence and are committed to evolution and innovation in today’s fast-moving marketing world. At this agency you’ll be part of a close-knit team where collaboration is king, and everyone contributes to the agency’s—and their clients’—success.

What This Agency Needs:

The ideal candidate is a true digital marketing powerhouse, equally comfortable setting strategy, rolling up their sleeves to optimize campaigns, and presenting killer reports to clients. This role is hands-on, requires minimal supervision, and thrives in a small agency culture. If you have the discipline to keep projects on track, the analytical prowess to communicate ROI effectively, and the initiative to ensure both the client and agency win, you’ll love it there.

Start Date: As soon as they find a GREAT FIT!

Duration: Full-time, Direct Hire

Location: Hybrid in Milwaukee, WI (3 days/week onsite at their fabulous Walker’s Point office)

Compensation: Competitive, negotiable, commensurate with experience and skills

Job Description:

Strategic & Tactical Management

• Develop and implement digital marketing strategies across paid search, paid social, programmatic, streaming media, and more
• Collaborate with internal teams (and occasionally manage independent contractors) to execute campaigns efficiently
• Combine marketing and media plans into cohesive, integrated strategies that deliver strong ROI

Hands-On Execution

• Spend a portion of your time directly executing revenue-generating tasks: campaign setups, optimizations, and reporting
• Lead all aspects of search engine marketing (SEM), paid social, email marketing, directory work, and more
• Stay current with digital ad tech trends (e.g., YouTube, Spotify, OTT/streaming platforms), bringing fresh ideas to the table

Reporting & Optimization

• Own analytics, ensuring clear, impactful reporting that highlights value to clients
• Monitor performance metrics, identify opportunities for optimization, and adjust campaign tactics as needed
• Present compelling post-campaign analyses that tie results back to client objectives and business goals

Collaboration & Client Education

• Partner closely with agency colleagues and communicate strategy and execution details to clients—sometimes educating them on channels you may not personally manage
• Lead or participate in client meetings, confidently discussing performance data, insights, and recommendations
• Ensure alignment with creative, branding, and strategic objectives across all digital touch points

Qualifications:

Digital Marketing Expertise

• Proven success with paid social (Facebook/Instagram, LinkedIn, TikTok, etc.), paid search (Google Ads, Bing), programmatic, and streaming media (Spotify, OTT)
• Ability to “wear multiple hats” in a small agency setting, actively driving projects to completion

Analytical & Reporting Chops

• Skilled in measuring and communicating campaign performance in a way that wins client confidence and repeat business
• Proficient with digital analytics and reporting tools, and able to tie results to client ROI

Organized & Process-Driven

• Track record of building workflows and processes that enhance efficiency—particularly important in a nimble agency environment
• Comfortable juggling multiple clients and campaigns while staying on schedule and on budget

Collaborative & Flexible

• Strong communication skills; can work effectively with the internal team, independent contractors, and clients
• Able to pivot quickly as client needs or market conditions change, all while maintaining a calm, solution-focused mindset
• Positive Attitude, No Drama
• Thrives in an environment that values teamwork, mutual respect, and accountability
• Ready to bring energy, initiative, and a can-do spirit every day

All candidates must be located and authorized to work in the United States. C2 does not sponsor work visas. No C2C.