ABOUT CARDIN MCCOY:

Cardin McCoy is a fast-growing kids’ apparel and footwear brand, specializing in high-quality graphic tees and unique designs that celebrate creativity, individuality, and family values. With a mission to become the leader in kids’ apparel, we’re looking for a Social Media Manager to grow and engage our online community while driving brand awareness and sales.

JOB SUMMARY:

The Social Media Manager will be responsible for developing and executing social media strategies across platforms like Instagram, Facebook, TikTok, and Pinterest . This role requires a creative storyteller , a data-driven marketer , and someone who thrives in a fast-paced, dynamic environment. The ideal candidate will create engaging content, manage community interactions, and use analytics to optimize performance.

KEY RESPONSIBILITIES:

Content Creation & Strategy:

• Develop and execute a comprehensive social media strategy aligned with Cardin McCoy’s brand identity and marketing goals.
• Plan, create, and schedule engaging photo, video, and graphic content for all platforms.
• Collaborate with the design and marketing teams to ensure consistency in messaging and visual identity.

Community Management & Engagement:

• Actively engage with the Cardin McCoy community—responding to comments, messages, and mentions to foster brand loyalty.
• Manage and grow our Facebook VIP group , encouraging discussions and brand advocacy.
• Partner with influencers and brand ambassadors to expand reach and engagement.

Performance Analytics & Optimization:

• Track and analyze social media performance metrics, including engagement, reach, conversions, and follower growth .
• Use data insights to refine content strategy and optimize campaigns for maximum impact.
• Stay up to date on social media trends, platform updates, and best practices.

Campaign & Collaboration Execution:

• Work with the marketing team to launch product drops, seasonal promotions, and brand campaigns .
• Oversee paid social media advertising campaigns in collaboration with the digital marketing team.
• Develop and execute user-generated content (UGC) initiatives to showcase real customers and their experiences.

QUALIFICATIONS:

• 3+ years of experience in social media management, content creation, or digital marketing.
• Strong understanding of Instagram, Facebook, TikTok, Pinterest, and emerging platforms .
• Experience creating and editing content for social media (graphic design, short-form video, and reels).
• Ability to analyze performance data and adjust strategies accordingly.
• Strong copywriting skills with the ability to craft compelling captions and brand messaging .
• Experience in eCommerce, fashion, or retail brands is a plus.
• Ability to work independently, manage multiple projects, and thrive in a fast-paced environment.

ADDITIONAL REQUIREMENTS:

This position is based in Nashville, TN and requires being onsite - remote work not considered

Must be able to work extended hours and weekends as needed

COMPENSATION AND BENEFITS:

Pay range:

Social Media Manager: $50,000.00 - $75,000.00/per year 

Your actual level and base salary will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience.

You will also receive access to comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, short and long-term disability insurance, life insurance, and various other discounts and perks. You may also accrue 3 weeks of paid vacation and will be eligible for 6 or more paid holidays per year. Exempt employees are eligible for 5 days of sick leave per year.