Job Title: Senior Brand Marketing Manager
Location: Coppell, TX
Department: Marketing
The Senior Brand Marketing Manager drives brand growth by leading strategic marketing initiatives, understanding consumer needs, and executing multi-channel campaigns. This role develops and implements marketing strategies to enhance brand awareness, oversees integrated campaigns and promotions, and manages project timelines, budgets, and creative execution. Collaborating with cross-functional teams and external agencies, the manager ensures brand consistency across all channels while analyzing market data to optimize performance. Additionally, they lead agency relationships, support annual marketing planning, and drive key strategic initiatives.
Required Skills & Qualifications:
- Proven ability to manage multiple projects, deadlines, and budgets.
- Strong analytical skills with experience in data-driven decision-making.
- Excellent storytelling and presentation skills.
- Ability to collaborate across departments and influence stakeholders.
- Understanding of marketing principles, customer engagement, and brand positioning.
- Experience managing agency partnerships and overseeing campaign execution.
This role offers the opportunity to shape brand strategy and drive impactful marketing efforts in a fast-paced environment.