Job Description:

As the Marketing Director at SAYN, you will be responsible for overseeing and executing marketing strategies that drive brand awareness, engagement, and customer acquisition.

Key Responsibilities:

• Develop and implement marketing strategies to enhance brand visibility and drive traffic across various channels (digital, social media, email, etc.) and for several unique company sectors.
• Ability to creatively connect, leverage and monetize several parts of the business. Revenue driven vs 'brand awareness'
• Be the brand lead across all other marketing functions — both in brand strategy, promotion and creative
• Strategy implementation of a high-performing marketing strategy to improve business performance across on and offline channels
• Oversee marketing project management - keeping milestones and tasks on tight timelines and producing viable workback schedules for creative requests
• Identifying new business opportunities and providing actionable plans to the marketing department and sales teams, ensuring the continuous improvement of the company’s marketing efforts
• Work with brands to build out asset libraries to be shared across direct to consumer and b2b channels
• Manage trade channel marketing including tradeshows and upkeep LinkedIn
• Develop and update sales and marketing collateral on an ongoing basis including new business pitch decks and education materials
• Collaborate with the product and sales teams to ensure marketing initiatives align with business goals
• Collaborate with external and internal team members on events to ensure successful brand launches and partnerships
• Analyze market trends and customer behavior to refine and improve marketing strategies
• Monitor and report on marketing performance metrics to senior leadership
• Manage and allocate marketing budgets effectively
• Stay up-to-date with the latest industry trends, marketing tools, and best practices

Qualifications:

• Proven experience in marketing, with at least 5 years in a managerial or senior role.
• Strong understanding of digital marketing
• Must be able to pivot and adapt quickly.
• Amazon industry experience a plus.
• Startup experience a plus.
• Experience with analytics tools and marketing automation platforms.
• Creative mindset
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.