Are you ready to take the lead in shaping the future of marketing? We're excited to offer an exceptional opportunity for a creative and results-driven professional to join our team as the Head of Marketing.
Who you are
As the Head of Marketing at ScholarshipOwl, you bring a unique blend of tech-savviness and marketplace experience to the table. You thrive in both B2C and B2B environments, leveraging AI and data-driven strategies to transform how brands connect with Gen Z. Your expertise spans digital traffic management, guerrilla marketing, and integrating branding with customer experience across diverse markets.
In this influential role, you'll collaborate with cross-functional teams, manage marketing budgets, and spearhead initiatives that reflect our innovative approach. Your strategic marketing vision will strengthen our efforts in driving growth, enhancing brand visibility, and connecting with the next generation. If you have a proven track record in delivering impactful marketing strategies and are passionate about using technology to create meaningful connections, this is your chance to lead in a fast-paced and transformative environment.
Who we are
ScholarshipOwl is the largest scholarship platform in the world, powered by cutting-edge AI technology. We connect brands with Gen Z through scholarships, simplifying access to education and helping students achieve their academic dreams. At the same time, we provide brands with a powerful avenue to engage with the next generation. Join us in shaping the future of education and making a meaningful impact on students' lives.
What you will do
Responsibilities:
As a member of our leadership team reporting directly to the CEO, you will shape and execute the company's core marketing strategy, playing a vital role in driving growth.
In this role, you will:
- Set marketing goals and objectives that will leave our competitors in awe
- Uncover hidden market opportunities and unleash your creativity to develop, implement, and manage go-to-market strategies
- Create and execute captivating marketing campaigns that will engage our target audiences
- Review and manage content marketing strategy
- Work closely with the CEO to establish key performance indicators (KPIs) for the marketing department and continuously track our marketing performance
- Keep the marketing budget in check
- Produce and present regular reports
- Lead and mentor our marketing team to ensure high performance and professional growth
- Collaborate with our sales, product research, engineering, and customer success teams to align our marketing efforts and achieve extraordinary results
- Create and present the annual marketing plan and strategy
- Use data and reports to make evidence-based decisions that will maximize our impact and ROI
- Analyze our current marketing strategy and fearlessly propose improvements
- Stay up to date with the latest technology and best practices in the ever-evolving field of marketing
- Attend marketing conferences and educational programs to enhance knowledge and network
Our Company Values: - Data-Driven & Measured Decisions
- Building trust through open communication
- Working together with integrity and ownership
- Outcome Oriented
- Prioritizing the customer experience
- Continuous growth and learning
- Innovation that delights
Required Qualifications and Competences: - 10+ years of experience in marketing, including content marketing, email marketing, online marketing/advertising, and social media marketing/advertising
- 5+ years of experience marketing to Gen Z / ages 16 - 25
- Experience marketing products/services to the US market
- Bachelor's degree - ideally with a focus on marketing, business administration, management, or similar field
- In-depth knowledge of big data analysis
- Customer-centric focus
- Excellent organizational and time management skills
- Good communication and interpersonal skills
- Excellent presentation skills
- Cross-cultural sensitivity
Preferred: - Experience building marketing platforms or promoting advertisement or data platforms
- Experience with common ad platforms like Facebook Ads, Google Ads, TikTok, and Snapchat
- Experience with high budget affiliate and influencer marketing on YouTube, TikTok and/or Instagram
Nice to have: - MBA or similar graduate degree in marketing, management, or other relevant field
- Experience with online community management and/or brand ambassador programs
- In addition to marketing to Gen Z, it would be helpful if you have experience marketing to their parents (40's - 50's)
- Extra Plus if you have worked with any of these tools/networks: Mixpanel, Slack, Wordpress, Mautic, Pushnami
You'll enjoy: - Open-door policy: Enables you to interact daily with anyone in the company, without ranks
- Direct impact: See your ideas and efforts come to tangible fruition in our company and our products
- Small but growing company: Have a direct influence on the future of the company
- Warm, fuzzy feeling: Be part of a product that helps millions of students live a better life
What we offer: - Unlimited PTO: Recharge and explore your passions with generous paid time off
- Talent Powerhouse: Collaborate with brilliant minds and learn from the best in the industry
- Global Community: Meet and be inspired by your colleagues across the globe through yearly company off-sites
- Work-Life Harmony: Flexible work schedule and location for maximum productivity and well-being
- Invest in Your Space: Enjoy a $200 monthly allowance to create a comfortable and inspiring home office
- Remote-First Culture: Experience the flexibility and freedom of remote work, with all the support you need