Job Details Job Location 110 S. REGENT STREET SUITE 500 - SALT LAKE CITY, UT
Description Are you ready to take your career to the next level? Come join our amazing team where you can make a difference! Our company has won awards for being a top workplace in Utah for the past 4 years running, come see why our employees love to work here!
This opportunity is eligible for our full offering of benefits that include health, dental, vision, legal, and pet insurance, PTO, company matches to 401K and HSA accounts, tuition reimbursement, and more!
Job Summary: The Product Marketing Manager (PMM) is responsible for facilitating growth through product marketing activities. The PMM works in the marketing department and coordinates regularly with sales, implementations, and other front-line personnel, ensuring that all customer-facing staff (domestic and international) have the knowledge, training, and materials they need to feel prepared and equipped to sell our solutions. The PMM will work to fully understand our products, competitors, customer environment, and audiences, to provide foundational insights to all other marketing activities. The ideal candidate will have public safety experience. This position manages the demand generation function and leads the go-to-market planning process. The PMM reports to the Director of Global Marketing. The role is hybrid, based in Salt Lake City, Utah.
Responsibilities: - Lead the planning and execution of the following marketing programs: product marketing, go-to-market planning, demand generation, and market research/insights.
- Develop the strategy for new product launches and other product promotions. Supervise the demand generation function in the execution of the strategy.
- Create and maintain a messaging strategy for every product/service in our combined portfolio.
- Lead the creation and maintenance of all materials, communications, and content that support sales. Ensure that materials are consistent with approved messaging and aligned to corporate positioning and messaging.
- Provide training and materials to front-line staff in collaboration with the product team.
- Provide resources to enable the buying process, including assets, tools, and content.
- Conduct qualitative and quantitative research to understand buyer attitudes, behaviors, needs, and jobs to be done. Provide insights reports on key findings and applications.
- Make materials and resources widely available and up to date. Respond to ad hoc requests from front-line staff.
- Create and maintain research-based buyer personas for each of our target audiences. Adapt as necessary for key geographies.
- Monitor and report on news, trends, and issues related to the industry, competitors, and key audiences.
- Identify trends and topics that create regular thought leadership opportunities and manage the creation of that content.
- All other duties as assigned
Qualifications Qualifications: - Minimum 5 years' experience in B2B or B2G product marketing.
- Experience in public safety or emergency communications is preferred.
- Hands-on experience with our emergency call-taking solution-ProQA and the Priority Dispatch System-is ideal.
- Outstanding technical writing skills and experience in product messaging strategies.
- Analytical capacity to research, assess, and diagnose buyer behaviors and preferences.
- Minimum 5 years' experience developing sales enablement tools and materials.
- Strong storytelling capabilities and localization experience are ideal.
- Familiarity with content marketing strategies and ability to work collaboratively with copywriters and internal subject matter experts.
- Excellent interpersonal skills, with a passion for teaching/coaching peers. Adept at finding creative solutions.
- An eager and quick learner, with a curiosity for the audiences we serve. Self-starter.
- Ability to adapt and move within an assignment; works confidently despite ambiguity.
Essential Job Functions: - Proficiency in Microsoft Word and Microsoft PowerPoint.
- Requires frequent interaction with customers worldwide.
Physical and Other Requirements: - This is a typical office job that requires sitting for long periods, occasionally moving, standing, and walking.
- Requires use of arms, hands, or fingers, in handling or manipulating objects, or operating equipment, tools, and/or instruments requiring fine eye-hand coordination.
- Occasionally requires repeated bending, crouching, stretching, or crawling, along with regularly lifting 10 - 25 pounds, occasionally up to 50 pounds.
- Work environment is composed of moderate noise (examples: business office with computers and printers, light traffic)
- Occasional travel of less than 25% may be required.
Our Company: As one of Utah's Top Places to work, Priority Dispatch Corp. is an Equal Opportunity Employer. We are a small, fast-growing provider of consulting, training, and software products for the public safety market. Priority Dispatch is based in the U.S. in downtown Salt Lake City, Utah. We offer a comprehensive benefits package including medical, dental, and matching 401(k) programs, etc.
Priority Dispatch Corp. (PDC) provides comprehensive, integrated solutions for Police, Fire, and Medical emergency dispatching. We incorporate the Emergency Priority Dispatch System® approved by the International Academies of Emergency Dispatch in all our products. PDC offers multi-agency emergency dispatching ProQA® software, as well as a card-set version, AQUA® quality improvement software, training, consulting, and Academy accreditation support.
Equal Employment Opportunity Employer Click here to view the Federal EEO poster: