Market Development Coordinator
Come join our growing Marketing Department! Goodheart-Willcox Publisher, Experts in Career and Technical Education (CTE) and an employee-owned company, is seeking a Market Development Coordinator . This individual will have an opportunity to analyze market development needs, build prospect lists, create, and deliver campaigns, and track prospective engagements. The ideal candidate is tech-savvy, creative, and detail-orientated. This position will follow a hybrid schedule, working at minimum of two days per month in our Tinley Park, Illinois office.
Our compensation is market based and takes into account a variety of factors including the candidate's skill set, experience level, internal equity, and location. For this position, we anticipate the starting salary falling between $42,000 and $47,000 per year. In addition, the company makes a 10% contribution to the Employee Stock Ownership Plan and a 4% matching contribution to the 401(k).
What you'll do:

• Create and send email campaigns utilizing MailChimp/MDR email campaigns.
• Prepare and maintain prospect tracking spreadsheets and online forms.
• Pull and analyze sales and contract reports.
• Research new prospects on institution/partner websites.
• Track prospects as they engage from online forms, interviews, and reviews.
• Track engagement and analyze results to recommend best practices for future campaigns.
• Assist in creating sales tools, including competitive analyses, sales playbooks, and presentations.
• Interview or meet with prospective customers and G-W authors for video testimonials and product feedback.

What you'll bring:

• Bachelor's degree required.
• Minimum of one year of either direct work or internship experience in Marketing or Sales required.
• Proficiency with Microsoft Word, Excel, PowerPoint, Teams.
• Strong teamwork, communication, and interpersonal organizational skill

What we offer:
Goodheart-Willcox Publisher is an employee-owned company driven by our mission, "We Build Careers." G-W has spent over a century building a culture that we are proud of and is centered around our Core Values of Do the Right Thing, Can-do Attitude, Roll Up Your Sleeves, Always Improving, and Collaborative Spirit . When you join our team, you will experience an environment of collaboration, empowerment, and respect.
G-W prioritizes the health and well-being of our employees by offering carefully selected benefits and retirement options. Check out some of our generous benefits highlighted below:

• Employee Stock Ownership Plan - a retirement plan that is 100% company funded
• 401(k) with a company match
• 3 Medical plan options
• 2 Dental plan options
• Vision plan
• Generous Paid Time Off
• Wellbeing and Wellness Reimbursement Programs
• Cariloop - a Caregiver Concierge
• Pet Insurance
• Employee Assistance Program
• Social Activities and Events

Goodheart-Willcox Publisher provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, ancestry and marital status, and other protected classes, in accordance with applicable federal and state laws.
In addition, Goodheart-Willcox Publisher complies with applicable state and local laws governing nondiscrimination of employment. This policy applies to all terms and conditions of employment, including, but not limited to hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training.