JLL empowers you to shape a brighter way .

Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

Key Responsibilities

Strategic Leadership & Innovation

• Define and implement the global content strategy and editorial vision
• Build and lead the Global Content Center of Excellence
• Drive content transformation and innovation initiatives
• Develop strategic partnerships with key stakeholders, including research, business lines, campaigns, marketing functions, marketing channels and thought leaders
• Ensure content strategy supports critical phases of a buyer journey
• Champion content excellence at the executive level globally
• Partner with Campaign Center of Excellence to align content strategy with campaign frameworks and objectives

Editorial Leadership & Research Integration

• Drive global editorial strategy across all content initiatives and channels
• Lead collaboration between Research and Marketing to maximize impact of insights
• Oversee development of thought leadership content and research campaigns
• Guide strategic research partnerships and content integration
• Direct multimedia content programs
• Ensure regional content aligns with global brand standards while meeting local needs
• Collaborate with Campaign COE to develop and execute integrated campaign content strategies

Organizational Capability Building

• Build and coach a high-performing team across geographies focused on creative problem solving, strong collaboration with partners and stakeholders and producing innovative, impactful work
• Establish a global centers of content expertise and excellence
• Develop capability frameworks and training programs
• Drive adoption of best practices and innovation globally
• Foster cross-functional collaboration between Content and Campaign teams

Content Strategy & Operations

• Align content initiatives with business objectives across markets including all channels (events, website, social media)
• Oversee persona-based content development for various stages of the customer journey
• Guide integration of research insights into content strategy
• Establish measurement frameworks and KPIs
• Drive efficiency and scalability in content operations
• Implement and oversee content governance frameworks
• Partner with Marketing Technology to develop technology requirements to support content business processes
• Align resources with Campaign COE to ensure seamless content delivery for global campaigns
• Develop of scalable production model leveraging internal, external and JBS resources

Stakeholder Management

• Partner with business line and functional leaders to drive content initiatives
• Collaborate with digital marketing, design, communications teams
• Manage relationships with external partners and thought leaders
• Drive alignment between and across internal teams
• Build consensus around content priorities and resource allocation
• Maintain strong partnership with Campaign COE leadership to ensure aligned strategies and execution

Required Qualifications

• 15+ years of content strategy and editorial leadership experience
• 5+ years of global team leadership experience
• Proven track record of building content operations at scale
• Deep understanding of B2B content strategy and marketing
• Experience in research integration and thought leadership development
• Demonstrated ability to influence at executive level
• Strong understanding of global markets and cultural nuances

Success will be measured by:

• Global adoption of content strategy and standards
• OKR and KPI performance
• Revenue influence
• Team capability development and performance
• Innovation in content delivery and formats
• Stakeholder satisfaction and engagement
• Content quality and consistency metrics

This role is an in-office role, based in Chicago or Dallas. Consideration will be given to other major market locations where JLL has an office.

Estimated total compensation for this position: 175,000.00 – 250,000.00 USD per year

The total compensation range is an estimate and not guaranteed. An employment offer is based on an applicant's education, experience, skills, abilities, geographic location, internal equity and alignment with market data.

Location:

On-site – Chicago, IL, Dallas, TX

If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements. We’re interested in getting to know you and what you bring to the table!

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:

• 401(k) plan with matching company contributions
• Comprehensive Medical, Dental & Vision Care
• Paid parental leave at 100% of salary
• Paid Time Off and Company Holidays

JLL Privacy Notice

Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL’s recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.