JOB TITLE: B2B Marketing Analytics Manager
LOCATION: San Jose or San Francisco, CA (hybrid)
PAY RANGE: $51.00- $61.27/hr
DURATION: 1 year
TOP 3 SKILLS:
- 5+ years related work experience in Data Analytics, Consulting or Marketing Analytics; MBA preferred
- Autonomy in managing stakeholders (Director+) and navigating a matrix environment across time zones
- Experience in data visualization is required; PowerBI is highly preferred
COMPANY:
Our client, a Fortune 500 Software Organization, is seeking a B2B Marketing Analytics Manager to join their team.
Job Description:
- Explore our data infrastructure, extract necessary data, perform data analysis, and visualize findings to understand key marketing patterns and trends to develop compelling data-driven stories.
- Summarize analysis on customer needs, product positioning, campaign performance, market trends, and competition in regular, actionable, and engaging business updates.
- Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy.
- Acquire, summarize, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team.
- Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV.
- Understand and communicate what drives performance and opportunities for product marketing messaging.
- Partner with marketing to create data-driven campaigns that optimize prospects conversion.
- Build feedback loops to highlight knowledge gaps and drive future analysis and research.
Qualifications:
- Very strong communication and presentation skills are a key requirement.
- Adept at data crunching and passionate about unearthing significant patterns and meaningful insights.
- Proactive self-starter, always a learner, and able to work in a virtual environment.
- An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously.
- Autonomy in managing stakeholders (Director+) and navigating a matrix environment across time zones.
- Experience in data visualization is required; PowerBI is highly preferred.
- Proficiency in SQL, Hive, or Azure Databricks is highly preferred.
- Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is preferred.
Education:
- 5+ years related work experience in Data Analytics, Consulting, or Marketing Analytics; MBA preferred.
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