Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit hims.com and forhers.com .

About the Role:

We are looking for an experienced, hands-on analytics leader to lead our Marketing Analytics team, supporting a substantial annual Marketing budget. You will help shape our Marketing strategy so that it maximizes ROI and customer LTV.

As Director of Marketing, you’ll work with senior Marketing leadership as well as the Data Science/Machine Learning teams to establish measurement tools, build models, and implement frameworks within an ever-evolving media and healthcare landscape. You will manage a team of managers and analysts. You will be expected to drive insights, budget recommendations, incrementality testing, and attribution accuracy across our breadth of online and offline channels.

You Will:

• Lead and manage a team of Marketing analysts. Provide guidance, set objectives, and ensure professional development and effective collaboration within the team.
• Analyze Marketing data from various sources (e.g., digital, offline, social media, CRM systems) to extract actionable insights and trends. Use statistical techniques and data modeling to forecast outcomes and evaluate the performance of marketing initiatives.
• Work closely with Marketing partners to garner adoption and usage of new capabilities such as MMM, programmatic budgeting, and LTV optimization.
• Evolve Brand Marketing measurement and integrate it seamlessly into existing Performance Marketing tools and processes.
• Expand the operational scale of the Marketing team through implementation of automation solutions such as third-party APIs and tag management platforms.
• Clearly communicate analysis results to senior leadership, use data to suggest ways to improve the business and partner closely with Marketing leads in developing strategies to grow the business.
• Stay updated on industry trends, best practices, and emerging technologies in Marketing Analytics. Continuously seek opportunities to improve analytics processes and methodologies.

You Have:

• 10+ years of experience in Marketing Analytics, with a proven track record of leading and developing teams, as well as managing complex analytics projects.
• Bachelor’s or Master’s degree in Computer Science, Analytics, or related field, or equivalent work experience.
• Very strong communication skills. Able to effectively communicate in a clear and concise manner to various levels from early career staff to SVP level.
• Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations.
• Detail-oriented and exceptionally organized. Able to prioritize and manage multiple projects in a fast-paced, ambiguous environment.
• Experience in both Brand and Performance Marketing measurement.
• Experience with cross-team project management.
• Expert proficiency with SQL.
• Experience with Python and/or R a plus.
• Experience with web and app analytics platforms.
• Experience with data visualization software.
• Prior experience working with Media Mix Modeling, Multi-touch Attribution, TV/Audio Media Measurement, product machine learning implementations, causal inference, time series modeling, LTV calculations and segmentation.

Preferred Experience & Skills:

• Experience with Amplitude a huge plus.
• Experience with Tableau Desktop or Looker a plus.
• Experience with BigQuery/Snowflake a plus.
• Experience with dbt a plus.

Our Benefits:

• Competitive salary & equity compensation for full-time roles.
• Unlimited PTO, company holidays, and quarterly mental health days.
• Comprehensive health benefits including medical, dental & vision, and parental leave.
• Employee Stock Purchase Program (ESPP).
• Employee discounts on hims & hers & Apostrophe online products.
• 401k benefits with employer matching contribution.
• Offsite team retreats.

#LI-Remote

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.