Location: Preferably Dubai, open to candidates in GMT+4 (±1 hour)
Remote
About the Company:
Our client is a leading provider of advanced liquidity and technology solutions for the crypto and FX industries , serving brokers, exchanges, and financial institutions worldwide.
About the Role:
Our client is looking for an experienced Performance Marketing Lead to drive digital strategy and optimize key marketing channels across Performance (iOS/Android/Web), Retention (Push/Email), and Partnership. You will be responsible for end-to-end analytics, market analysis, budgeting, and cross-functional collaboration to ensure the success of marketing initiatives in the fintech and crypto space.
Key Responsibilities:
- Develop and implement a comprehensive Digital Marketing strategy
- Manage Performance Marketing, Retention, and Partnership channels
- Build end-to-end analytics and data visualization across channels
- Conduct market research , test hypotheses, and find new solutions
- Collaborate with development teams , writing technical requirements for marketing-related tasks
- Prioritize and align marketing efforts with related departments
Requirements:
- 3+ years of experience in a similar leadership role
- Proven success in SEO/ASO , content marketing, and social campaigns
- Balance of experience between Web and Mobile marketing
- Familiarity with niche and local ad platforms (Crypto Ad Networks, Teaser Networks, Baidu Ads, Naver Ads)
- Proficiency in Google Analytics (Amplitude is a plus)
- Strong instinct for ad copy and visual selection
- Expertise in B2B fintech and crypto (mandatory)
- Fluent English , any additional languages are a plus
Preferred Qualifications:
- Personal experience with fintech, crypto, or asset management products
- Based in Dubai
What We Offer:
- A chance to shape digital marketing strategy in a fast-paced, dynamic environment
- Collaboration with a highly skilled and motivated international team
- Competitive compensation and opportunities for professional growth
Interested? Apply now!
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