Paraco Gas, the largest privately held propane distribution company in the northeast, is seeking a dynamic and experienced Marketing Manager with 8+ years of experience to join our team. The Marketing Manager will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth for Paraco Gas. This role will require a creative and analytical thinker who can develop and implement marketing campaigns across various channels, including digital, print, social media, and events.
Responsibilities:
- Develop and execute marketing strategies to drive brand awareness and customer acquisition
- Manage marketing campaigns across multiple channels, including digital, print, social media, and events
- Analyze marketing data and KPIs to optimize campaign performance and ROI
- Collaborate with cross-functional teams to ensure alignment on marketing goals and initiatives
- Stay up-to-date on industry trends and best practices to drive innovation and competitiveness
- Manage marketing budget and allocate resources effectively to maximize impact
- Produce high-quality content for internal and external communications and work with designer to ensure designs are in alignment with Company's brand
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field
- 8+ years of experience in marketing, with a focus on strategic planning and campaign execution
- Proven track record of driving brand awareness and customer acquisition through innovative marketing initiatives
- Strong analytical skills and ability to interpret marketing data to make data-driven decisions
- Excellent communication and collaboration skills to work effectively with cross-functional teams
- Experience in the energy or utilities industry is a plus
Competitive salary and benefits package: Total comp package range: $100k to $130k.
- The position is eligible for an annual target bonus based on company performance.
- Opportunity for professional growth and development
- Collaborative and inclusive work environment
If you are a strategic thinker with a passion for marketing and a drive to make an impact, we invite you to join the Paraco Gas team as our Marketing Manager. Apply now to be a part of a leading energy company dedicated to providing exceptional service to our customers.
Paraco Gas Corporation is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, sex, age (40 or over), national origin, ancestry, physical or mental disability, military or veteran status, marital status, medical condition, gender (including gender identity, gender expression, sexual orientation, registered domestic status, pregnancy, childbirth and related medical conditions), genetic characteristics, religion or any other classification protected by state or federal law.