• Lead and manage the social media team, ensuring alignment with our goals and objectives.
• Develop and implement comprehensive social media strategies to promote new film releases and other content.
• Oversee the creation, curation, and management of all published content (images, video, written, and audio) across all social media platforms.
• Monitor, listen, and respond to users in a "social" way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Analyze key metrics and tweak strategies as needed.
• Compile reports for management showing results (ROI).
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate the ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
• Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in social media tools, applications, channels, design, and strategy.

Requirements
• Bachelor's degree in Marketing, Communications, or a related field.
• 7-10 years of experience in social media or related field.
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge.
• Adequate web design, web development, CRO, and SEO knowledge.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability.
• Fluency in English and Mandarin preferred.

Preferred Skills:
• Experience in the entertainment industry, specifically film promotion.
• Proven leadership abilities and experience managing a team.
• Strong project management skills with the ability to manage multiple projects and deadlines.