Job Title: Senior Media Strategist

Reports To: Director of Paid/Digital Media

OVERVIEW

The Senior Media Strategist is responsible for strategy, tactical approach and execution of digital and endemic media campaigns across paid search, programmatic engagement, publisher media and other channel opportunities. This role works closely with the Director of Paid/Digital Media and the SVP DES to set and support a future vision for the media team and to execute against that vision. In addition, this role also works closely with account teams, finance team members, project managers and other digital engagement strategy team members to ensure campaigns directly support stated client goals and initiatives.

RESPONSIBILITIES & SKILLS

• Develop media strategy in line with client objectives
• Build tactical plans
• Campaign setup and execution
• Day-to-day oversight and optimization
• Test and Learn recommendations, planning and management
• Provide custom analysis, insights and reports
• Work with account leads and project managers to ensure timely delivery of campaigns and project requirements
• Build strong, collaborative relationships internally and externally with publisher media partners
• Excellent written and verbal communication skills
• Able to manage to strict deadlines
• Highly organized and able to manage multiple projects simultaneously

EDUCATION & EXPERIENCE

• B.S. in marketing, communications, journalism and/or related field
• 5+ years paid search and/or programmatic marketing experience
• Google Ads certification or equivalent programmatic certification preferred but not required
• Experience with DoubleClick/Google Marketing Suite
• Agency experience strongly preferred

ROLE COMPETENCIES

• Excellent written and verbal communication skills
• Ability to work independently and with a team
• Strong presentation skills
• Highly organized and able to manage multiple projects simultaneously
• Able to manage strict deadlines
• Track record of building and leading teams

SUCCESS AT CURIOUS PLOT

You will perform well with our company if your skills align with the following agency competencies:

• Composure, Confidence & Leadership
• Customer Focus & Team Support
• Subject Matter Expertise
• Proactive Problem Solving
• Strong Peer Relationships
• Comfort with Ambiguity