The Company is seeking a Vice President of Marketing for the Canadian market. This key leadership role is focused on developing, executing, and optimizing a comprehensive marketing strategy that is in line with the company's global objectives. The successful candidate will be responsible for leading high-impact, performance-based marketing initiatives and must have a deep understanding of the Canadian market. Strategic thinking, strong analytical skills, and the ability to drive growth through data-driven decision-making are essential. The role also involves leading a high-performing marketing team, fostering a culture of creativity and collaboration, and ensuring that marketing efforts are aligned with the company's business goals.
Candidates for the Vice President of Marketing position should have a Bachelor's degree in marketing, business administration, or a related field, with an MBA or advanced degree being desirable. A minimum of 10 years' progressive marketing experience, including at least 5 years in a leadership role, is required. The ideal candidate will have a proven track record in leading performance-based marketing initiatives, managing large-scale campaigns across various channels, and driving measurable business results. Strong leadership, team management, and communication skills are a must, as is the ability to collaborate with cross-functional teams and external partners. The role demands a strategic leader who can ensure the company's brand is effectively managed and that marketing efforts resonate with Canadian consumers.
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