Director of Programmatic Supply

ICON International’s Programmatic business is growing, and we are seeking a highly motivated and experienced Director to oversee the development and management of our Private Marketplaces (PMP). The Director will be responsible for the continued growth of the PMP business, and will collaborate closely with clients, supply partners, and internal Ad Tech, Media, and Finance teams. The right candidate will be able to manage multiple tasks at once, while staying focused on the ultimate goal of growing revenue and profit.

Responsibilities:

• Develop and execute strategies for building and managing private marketplaces (PMP) with our supply side platform (SSP) partners, direct publishers/networks, and data partners.
• Collaborate with internal and external stakeholders to identify and secure high-quality inventory for our PMP offerings and develop new PMP partnership contracts in coordination with Trade, Legal, and Finance.
• Negotiate and manage relationships with SSP partners and direct partners to ensure optimal performance and pricing for our PMP deals.
• Facilitate the creation of deal IDs and troubleshoot any technical issues related to PMP implementation.
• Maximize the performance of our PMP campaigns through ongoing monitoring, analysis, and optimization.
• Oversee monthly reconciliations across internal and external stakeholders to ensure billable spends are confirmed and tracked accurately.
• Facilitate in creating an AP/AR processes to scale and automate both client and publisher side billing
• Stay up-to-date on the latest trends and developments in the programmatic ecosystem, including new technologies, platforms, and strategies.
• Provide thought leadership and guidance to the team on programmatic best practices and strategies.

Qualifications:

• 7-10 years of experience in digital media and ad tech, with a deep understanding of the programmatic ecosystem.
• Proven experience in building and managing private marketplaces (PMP).
• Strong negotiation and relationship management skills.
• Excellent analytical and problem-solving skills.
• Ability to work effectively in a fast-paced and collaborative environment.
• Bachelor's degree in advertising, marketing, or a related field.

Preferred Qualifications:

• Experience working with supply side platforms (SSP) and demand side platforms (DSP).
• Knowledge of data management platforms (DMP) and programmatic audience targeting.
• Experience with header bidding and pre-bidding technologies.

Benefits:

• Competitive salary and benefits package
• Opportunity to work with a talented and collaborative team
• Award-winning culture recognized as one of the 25 Best Places to Work in Connecticut and a Top Workplace in Fairfield County for eight years running
• Chance to contribute to the growth of a dynamic and innovative media agency

Equal Opportunity Statement:

At ICON, we are devoted to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, gender expression, disability and any other characteristic. Each person is valued for their talents, expertise, experience and perspective.