About Fora

Fora is the modern travel agency, redefining what it means to be a travel advisor in today's world. We're a next-generation platform that provides a comprehensive, business-in-a-box solution-combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships-all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle.

At the heart of Fora is our mission: to enable 100,000 entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that's both profitable and aligned with their passions.

Our platform combines innovative technology with the human touch, offering:

• Best-in-class training programs to help agents develop expert knowledge, no matter their starting point.
• A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences.
• Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning.
• Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors' offerings.

Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 70+ full-time employees based in downtown New York City. We are proud to be backed by an incredible group of investors, including Forerunner Ventures, Insight Partners, and Heartcore Capital, whose support underscores our commitment to building a platform that not only revolutionizes the travel industry but also creates meaningful opportunities for individuals everywhere.

Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally.

About The Role

The Business & International Operations (BIO) team is responsible for creating new business units at Fora. You will work within the BIO team and cross-functionally across the organization to launch and run Fora's business in Canada and will be responsible for the growth and operational excellence of the new business unit. This is a strategic role that requires strong execution, commitment to customer success and operational excellence, and the ability to navigate complex challenges.
Key Responsibilities
Strategic Planning

• Develop and execute roadmap for launching Canada business unit and work closely with senior leadership to design and validate strategic goals, key milestones, KPIs, and success metrics.
• Drive the execution of product and service launches by creating detailed project plans, effectively managing resource allocation, and coordinating cross-functional teams, including product, operations, marketing, and finance.
• Continuously monitor industry trends and stakeholder feedback to identify opportunities for ongoing innovation and adaptation within the business unit.

Go-to-Market

• Develop and manage marketing and communication strategy, including coordinating marketing campaigns. Experience managing a PR firm is an asset.
• Design activations and events to increase brand visibility and ensure that all events (brand, partner, advisor experiences) are delivered seamlessly.
• Support and connect with the advisor community in Canada to assess customer satisfaction and recommend adaptations to the business plan (requires some travel to Canada).
• Establish and leverage relationships with potential partners (both travel industry partnerships in Canada and brand collaborations).

Budgeting

• Manage and optimize the business unit's budget to ensure the business unit controls costs and operates efficiently and meets its financial goals.
• Implement and track key performance indicators (KPIs) to evaluate the business unit's performance. Continuously analyze financial and operational metrics to identify areas for improvement and make data-driven decisions that enhance profitability and growth.
• Provide regular, transparent updates to senior leadership on the business unit's progress, identifying key challenges, risks, and future opportunities. Propose solutions and strategic adjustments to keep the business unit on track toward its goals.

Requirements

• Total Experience: 3+ years of professional experience.
• Communication: Outstanding communication and interpersonal skills, with the ability to influence stakeholders at all levels of the organization. Must be able to collaborate effectively with internal teams, external partners, and clients, while advocating for new business opportunities that align with Fora's mission. Strong presentation skills and an ability to navigate complex discussions with business partners are essential.
• Judgment: Demonstrated capacity to exercise sound judgment in a rapidly evolving travel landscape. Expertise in business operations, financial management, and strategic planning, with the ability to assess new opportunities, anticipate challenges, and make decisive, data-informed choices that drive the business forward.
• Analytical Skills: A strong data-driven mindset with the ability to analyze market trends, operational metrics, and customer behavior. Must be adept at using data to guide strategic decisions and optimize processes.
• Project Management: Proven ability to manage multiple high-priority projects simultaneously in a dynamic, fast-paced environment. Candidates should excel at organizing and leading cross-functional teams, ensuring timely delivery of initiatives and overcoming obstacles in a startup-like context.
• Education: Bachelor's degree in Business or equivalent experience (e.g., consulting, investment banking, or top management training programs). Commitment to continuous learning and personal development is essential, whether through formal education or hands-on experience in building businesses.

Strongly Preferred:

• Experience scaling or launching new business initiatives and working in both corporate and unstructured, fast-paced environments is strongly preferred.
• Marketing experience and cultural familiarity with the Canadian market.
• MBA is optional but valued, especially if complemented by experience in leading new business initiatives in travel, hospitality, or related sectors.

Compensation

Compensation range for this role can vary widely depending on experience, and for this role an indicative range is $110k - $140k + equity. Other benefits include:

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• ClassPass Memberships
• 401k plan
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.

Our Values

We're forging our own path

Fora has always been about driving change within the industry. We're not interested in maintaining the status quo.

We're stronger together

Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers.

We believe in technology

We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.

We're here to serve

We operate in service of our community and believe that when they're empowered to focus on what they do best, we all win. It's why we relentlessly advocate for our advisors and prioritize their best interest every step of the way.

We mean business

Fora is equal parts fun, meaningful work and serious travel business. We're unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It's a better equation for the future of our industry.

--

WORK AUTHORIZATION

You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization.

EQUAL OPPORTUNITY

Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.