Key responsibilities

• Support Marketing and other stakeholder teams with sophisticated campaign targeting and segmentation capabilities
• Maintain and develop segmentation for automated programs (onboarding, retention, etc.)
• Ensure segmentation supports testing strategies that allow for accurate measurement of campaign performance
• Partner with Tech and Data Engineering teams to diagnose and drive resolution of technical issues relating to customer targeting and data hygiene
• Create and maintain Wikis for global segmentation and reporting teams and stakeholders
• Create clear, user-friendly documentation to transfer work to supporting offshore teams
• Lead weekly check-ins with offshore team members to monitor progress, prioritize tasks, and troubleshoot issues
• Review and validate segmentation queries and reporting from the offshore team to ensure accuracy, compliance with campaign requirements, and adjerence to business rules and data governance standards

Basic Qualifications

• Minimum of 3 years in CRM, Database or Campaign Analytics roles
• Working knowledge of Braze, specifically regarding segmentation best practices and efficiencies
• Advanced knowledge of SQL (experience with AWS Redshift a plus)
• Experience supporting outbound marketing teams, generating audiences for email and mobile push notifications and ensuring segmentation supports campaign testing strategies (e.g., proper sampling techniques and sizing of treatment and control groups)
• Experience creating segments in support of multi-channel campaigns and automated customer journeys
• Must be familiar with customer attributes and outbound campaign data (email, push)
• Technically capable with excellent verbal and written communication skills
• Bachelor’s degree in Business, Marketing, Computer Science, Engineering or a related field of study

Preferred Qualifications

• Experience working in Jira or similar workflow management software
• Knowledge of email and mobile push marketing best practices
• Strong analytical capability and a solid understanding of campaign performance and channel health metrics