Digital Marketing Specialist

We?re seeking a Digital Marketing Specialist to join our team and collaborate closely with our Senior Graphic Designer and VP of Marketing. This role is perfect for a dynamic, creative individual who thrives in a collaborative environment and wants to contribute to developing and implementing impactful marketing strategies in a Business-to-Business (B2B) setting.
Responsibilities of the Digital Marketing Specialist:

• Use Adobe Creative Suite (Illustrator, Photoshop, InDesign) to design graphics and create marketing materials.
• Develop layouts for various media platforms, including print, web, and digital.
• Design marketing assets for customer events, such as tradeshows, golf tournaments, and training sessions.
• Plan and execute digital media strategies focused on customer acquisition, including email marketing campaigns, website updates, digital advertising, and social media management.
• Capture, edit, and produce high-quality still images and videos for use across websites, social media, email campaigns, PR outreach, advertisements, presentations, and special events.
• Collaborate with the marketing team to brainstorm and contribute ideas for future marketing campaigns and tactics.
• Support the Marketing Team during events, including setup, event-day duties, and breakdown.
• Assist with other marketing-related tasks and special projects as needed.

Requirements of the Digital Marketing Specialist:

• Proficient in Adobe Illustrator, Photoshop, and InDesign.
• Strong understanding of traditional, digital, mobile, and social media platforms, including best practices for designing across each medium.
• Portfolio showcasing a range of design work and creative capabilities.
• Ability to work effectively under deadline pressure while maintaining attention to detail.
• Strong organizational and time-management skills with the ability to prioritize and meet deadlines in a fast-paced environment.

Preferred Skills & Attributes:

• Excellent written, verbal, and interpersonal communication skills, with the ability to tailor messaging for diverse audiences.
• Knowledge of social media platforms, community management, blogging, forums, and search engine optimization (SEO).
• Creative mindset with the ability to generate innovative ideas and solutions.
• Eagerness to learn new technologies and apply them in customer-facing marketing initiatives.
• A collaborative team player with a proactive approach to problem-solving.
• Flexible and adaptable, with strong listening skills and an openness to feedback.

Join us to bring fresh ideas to life and make a meaningful impact in the world of B2B marketing!

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Interested candidates please send resume in Word format Please reference job code 133458 when responding to this ad.