Job Title: Market Research Manager
Duration: 12 months
Location: Remote (20 HOURS A WEEK)
a. Required Skill 1: Expert knowledge of qualitative and quantitative market research methodologies.
b. Required Skill 2: Experience managing external agencies
c. Required Skill 3: Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving.
d. Required Skill 4: Excellent oral and written communication, presentation, and interpersonal skills
Service Scope:
5+ years of experience; Bachelors in Market Research, Social Sciences, Statistics, Economics, Actuarial Science, Engineering, Finance, Data Analytics, Data Science, and/or Applied Mathematics
The Marketing Analytics and Business Insights (MABI) team supporting US organization is 200+ members strong and growing every day. Our highly respected researchers, analysts, data scientists and strategists are building a best-in-class Research & Analytics function within the biopharmaceutical industry. We serve as a strategic in-house counsel, ensuring that all decisions are grounded in rigorous intelligence and earned intuition. We work tirelessly to build new capabilities and skill sets, encouraging our team members to pull up a chair, be themselves, be creative, speak their minds, and do good work. We are smart, fun, quirky, and innovative – and we’d love for you to join us.
JOB DESCRIPTION:
The Market Research Manager will design, implement, manage, analyze, and effectively communicate market research initiatives across (pipeline, inline) (franchise/TA). The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research and partner with Brand partners and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.
KEY RESPONSIBILITIES:
• Act as a market research lead and intelligence partner for (TA/Asset) Marketing, focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and burgeoning trends within the space.
• Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
• Perform thought-provoking and sophisticated syntheses of learnings to develop actionable insights and recommendations that shape strategies and tactics.
• Collaborate with the analytics team to address burning business questions and provide holistic recommendations to the marketing organization.
• Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
• Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.
• Demonstrate thoughtful confidence in presentation of learnings across different levels of the organization.
• Appropriately manage and collaborate with research suppliers.
• Monitor and manage research programs within budget and identify opportunities for cost savings where appropriate.
• Ensure all activities are conducted in accordance with financial and ethical compliance guidelines.
CRITICAL QUALIFICATIONS:
• BA or BS degree required. Advanced degree (MA, MS, MBA, PhD) preferred.
• 5+ years relevant market research experience required.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving.
• Expert knowledge of qualitative and quantitative market research methodologies.
• Excellent oral and written communication, presentation, and interpersonal skills
• Proven ability to effectively collaborate and influence in a heavily matrixed environment
• Demonstrated ability to manage a wide variety of projects and multiple priorities
• Experience managing external agencies
• Experience in pharmaceutical or a related industry is a plus but not required