Our client in the banking industry is seeking a Digital Marketing Manager. This will support our client's Personal Savings & Investment portfolio, and will involve working on National Campaigns which include Digital campaigns, Radio/TV campaigns to help drive acquisition growth.

This is a 12-month contract which requires the talent to work onsite at our client's office in the financial district of Toronto 2-3 days per week, depending on business need.

Key Responsibilities

Customer Focus

• Collaborate with business functions and teams to develop and implement omni-channel strategies that drive customer acquisition, deepen relationships, enhance retention, and foster loyalty.
• Design and execute integrated marketing campaigns aligned with business objectives and marketing goals.
• Conduct audience research, including demographic, attitudinal, and behavioral analysis, to inform campaign briefs and strategies.
• Translate marketing goals and consumer insights into compelling communication strategies, emphasizing key benefits, offers, and proof points.
• Develop creative briefs for media and agency partners, evaluate campaign concepts, and assess their impact on customer behavior.
• Leverage media insights to optimize campaign effectiveness and ensure seamless execution of media and creative plans.
• Lead cross-functional marketing teams to execute campaigns across targeted and channel-specific initiatives.
• Formulate and implement marketing strategies, including value propositions and competitive advantages, translating them into actionable marketing plans.
• Monitor campaign performance, take corrective actions as needed, and evaluate campaign effectiveness through post-implementation reviews.
• Use storytelling to communicate marketing results and demonstrate value.
• Manage marketing projects using best practices, ensuring they are delivered on time, on target, and within budget.
• Navigate challenges by engaging stakeholders, aligning resources, and driving cross-functional collaboration.
• Analyze data to draw meaningful insights, make recommendations, and support decision-making with clear, concise narratives.
• Promote innovation by introducing external ideas and fostering a creative environment.

Shareholder Focus

• Manage workload efficiently to meet service and productivity standards.
• Align activities with enterprise frameworks, policies, and business priorities, ensuring compliance and effective program management.
• Exercise discretion and confidentiality, escalating issues as necessary.
• Mitigate risks, resolve high-risk issues promptly, and safeguard organizational interests.
• Conduct research and deliver impactful analyses to inform decision-making and evaluate program effectiveness.
• Continuously assess and improve processes to enhance productivity and efficiency.
• Provide expert guidance and support within the organization, fostering collaboration and alignment across teams.
• Stay informed on industry trends, regulatory changes, and emerging issues to proactively address potential impacts.
• Uphold a culture of risk management and adherence to control processes.

Team and Leadership

• Foster a positive work environment that values innovation, teamwork, and quality service.
• Share knowledge and provide mentorship to team members, contributing to skill development and capacity building.
• Stay current with industry developments and enhance expertise to support business needs.
• Actively manage relationships with stakeholders to build productive partnerships.
• Promote diversity and inclusivity, contributing to a fair and equitable workplace.
• Represent the organization as a brand ambassador internally and externally.

Scope and Expertise

• Serve as a marketing advisor, leading or contributing to projects of moderate scope and complexity.
• Apply deep expertise in marketing with a broad understanding of related areas to drive impactful solutions.
• Stay informed about industry trends, competition, and organizational differentiators.
• Lead projects with advanced analytical methods, stakeholder alignment, and cross-functional collaboration.
• Solve complex problems, establish standards, and contribute to best practices in the field.
• Operate independently as a senior technical lead and guide others in the area of expertise.

Requirements

• 5+ years of experience managing marketing programs
• Ideally, experience in the Banking or Finance industry
• Strong focus on digital campaigns
• Experience working on National campaigns - including Radio/TV
• Strong stakeholder management skills
• Experience with Project Management
• Strong comfort level with Microsoft Office