About Us

Innovative Eyewear Inc. (NASDAQ: LUCY) is a pioneering force in the smart eyewear industry, spearheading the fusion of fashion and technology through our flagship Lucyd® brand. As a publicly-traded company, we're revolutionizing the eyewear experience by developing cutting-edge audio eyewear solutions that seamlessly integrate into our customers' lifestyles.

Position Overview

We're seeking a visionary Head of Digital Marketing & Brand Strategy to drive our company's market presence and growth initiatives. This executive-level position will be responsible for architecting and executing our global digital marketing strategy while building and maintaining a powerful brand presence in the rapidly evolving wearable technology sector. The role combines strategic leadership with hands-on expertise in digital transformation, offering the opportunity to shape the future of a NASDAQ-listed company in the exciting intersection of fashion and technology.

Strategic Leadership Responsibilities
Brand & Digital Strategy

• Architect and execute comprehensive digital marketing and brand strategies that position Lucyd® as the premier smart eyewear brand
• Lead digital transformation initiatives across all marketing channels and customer touchpoints
• Develop and articulate compelling brand narratives that resonate with our target audiences
• Drive innovation in marketing technology adoption and implementation

Growth & Performance Marketing

• Oversee multi-million dollar marketing budget allocation across channels
• Drive customer acquisition and retention strategies through data-driven decision making
• Lead the development of performance marketing frameworks and ROI measurement systems
• Direct the optimization of customer journey and conversion rate strategies

Team & Resource Leadership

• Build and mentor high-performing marketing teams, including in-house and remote professionals
• Manage relationships with agencies, vendors, and technology partners
• Foster a culture of innovation, experimentation, and continuous improvement
• Drive cross-functional collaboration with Product, Sales, and Technology teams

Digital Marketing Excellence

• Spearhead the evolution of our digital marketing ecosystem
• Own the development and execution of integrated marketing campaigns across all digital channels
• Lead the implementation of marketing automation and CRM strategies
• Direct SEO/SEM strategies to drive organic growth and market presence

Qualifications

Experience & Education

• 8+ years of progressive marketing experience, with at least 5 years in senior leadership roles
• Proven track record of scaling digital marketing operations for consumer technology brands
• Bachelor's degree required; MBA or relevant master's degree preferred
• Demonstrated success in managing seven-figure marketing budgets
• Experience in D2C e-commerce and technology sector marketing

Essential Skills

• Strategic thinking and execution capabilities at both macro and micro levels
• Deep understanding of digital marketing technologies and platforms
• Expertise in marketing analytics, attribution modeling, and data-driven decision making
• Strong financial acumen and budget management capabilities
• Excellence in team leadership and cross-functional collaboration

Technical Proficiencies

• Advanced knowledge of marketing technology stack (Marketing Automation, CRM, Analytics)
• Proficiency in digital advertising platforms (Meta Ads, Google Ads, Programmatic)
• Experience with AI tools and marketing automation technologies
• Understanding of e-commerce platforms and optimization techniques

What We Offer

• Competitive executive compensation package
• Equity participation opportunities
• Comprehensive health and wellness benefits
• Professional development and executive coaching
• Opportunity to shape the future of wearable technology
• Dynamic, innovative work environment
• Flexible work arrangements

Impact & Opportunity

This role offers the unique opportunity to:

• Shape the future of a publicly traded company in an emerging technology sector
• Build and lead high-performing marketing teams
• Drive innovation at the intersection of fashion and technology
• Make a significant impact on company growth and market position