We are seeking a dynamic and experienced contractor to step in as a Marketing Manager, Education, covering for parental leave. This role is pivotal in driving marketing initiatives within the Education sector, focusing on both direct and indirect channels. You will be instrumental in executing the tactical aspects of the job, ensuring seamless continuity and performance enhancement of our integrated marketing strategies.
Key Responsibilities:
Channel Collaboration: Partner with channel partners to create and execute to-channel and through-channel marketing programs aimed at increasing ***'s presence and driving revenue in the education sector.
Budget Management: Prepare budget proposals, manage vendor payments, and oversee finance processes to ensure smooth financial operations.
Customization & Execution: Tailor central marketing campaigns and messaging for the education market and execute these customizations efficiently.
Engagement & Support: Maintain regular communication and support for priority channel partners and *** channel account managers.
Communication Delivery: Craft and disseminate communications about ***’s education solutions, including newsletters and events.
Cross-Functional Collaboration: Work with cross-functional teams to develop and analyze marketing programs that align with business goals, providing thorough pre and post-analysis and reporting.
Market Analysis: Analyze market trends, competitive landscape, and partner performance to identify growth opportunities and optimize marketing strategies.
Metrics & Reporting: Develop metrics to track and report on the performance of channel marketing initiatives and education revenue share.
Expert Consultation: Serve as a subject matter expert on the Public Sector market, providing insights and recommendations to enhance ***'s market position.
Qualifications:
Proven success in education marketing, with experience targeting IT decision-makers preferred.
Strong track record in designing and executing digital marketing programs and events.
Ability to anticipate challenges and present timely, effective solutions.
Proficiency in managing multiple projects and prioritizing impactful work.
Excellent communication and presentation skills.
Curiosity and adaptability to learn and evolve in the role.
Ability to drive ideas and projects across the organization, fostering collaboration and growth.
Preferred Skills:
Familiarity with CRM and PRM tools (e.g., Salesforce, Impartner) and related marketing software (Adobe Creative Suite, Google Workspace).
Understanding of the education technology landscape to develop targeted marketing strategies.
Strong copywriting and design skills for agile execution.
Benefits:
PEAK believes that taking care of our team is essential for success and we are proud to provide benefits that enhance both your well-being and your future.
PEAK's benefit offerings available for our associates include medical, dental, vision, Flexible Spending Account (FSA), Dependent Care Savings Account (DCA), and 401K plan.
Additionally, our associates may be eligible for Paid Sick Leave as required by Federal, State, or local laws.
Equal Opportunity Employer (EEO):
PEAK Technical Staffing is committed to creating a diverse and inclusive environment and is proud to be an Equal Opportunity Employer. PEAK does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status, or any other characteristic protected by applicable law. All employment decisions are made based on qualifications, merit, and business need. We encourage all individuals to apply.
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