Summary

The role of the National Sales Manager is to drive sales by planning, directing, and evaluating the activities of the Sales Team to ensure they all exceed sales targets and provide excellent customer service. The National Sales Manager is responsible for overseeing the activities of the Sales Team, to ensure their work is consistent with all policies, procedures, and goals across the entire country.

Roles and Responsibilities

• Manage the Sales Teams across the country.
• Drive sales growth by analyzing sales data, including client purchase history, competitive advantages, disadvantages and obstacles, and market trends.
• Develop yearly sales budgets that are tracked monthly and allow for course corrections that ensure growth targets are met or exceeded.
• Enable the Sales Teams to acquire and manage market intelligence from the field and forecasting trends from available data.
• Work with the Sales Teams to develop specific market, or customer, sales plans and strategies to ensure that sales targets are met and exceeded.
• Together with Sales Teams, consistently manage client expectations and resolve outstanding customer service issues, including credit memos, returns, price differences, special pricing, etc.
• Recommend and assist in the implementation of a customer loyalty plan, including the management of rebate programs to achieve required growth strategies.
• Collaborate with Department Leads to produce the necessary sales and marketing documentation, including pamphlets, catalogues, flyers, etc.
• Support Teams to perform their daily administrative tasks.
• Ensure Sales Teams produce timely sales and product occurrence reports for management.
• Together with the Sales Teams, ensure customers are properly assigned to respective customer groups/channels.
• Select, Recruit, train, motivate, and direct the external Sales Team and ensuring that their activities are consistent with the goals and strategies of the Sales Department.
• Actively participate in the implementation of use the CRM platform to capture leads, opportunities, and customer demands.

Competencies

• Understands, and is responsive, to competitor strategies, trends, and emerging technology.
• Champions the development of forecasting skills throughout the organization.
• Ensures Company has developed high-value relationships at all appropriate levels in customer organization.
• Assists in development of business strategy for large, key customer accounts.
• Monitors and develops channel strategy to meet evolving customer needs.
• Leads the development of valid, client-perspective value propositions.
• Communicates overall value of doing business with the company.
• Coaches/Leads presentations with key customers at highest levels, when appropriate.
• Defines customer satisfaction and sales execution metrics (sales calls, revenue per call, etc.).
• Ensures that clear concise value propositions are developed for all sales approaches.
• Instills spirit of collaboration throughout organization.
• Uses personal commitment and enthusiasm to motivate sales teams to sales performance excellence.
• Cultivates relationships with other senior leaders (within and across businesses) to ensure sales success.
• Owns team process development/modification/implementation and execution.

Education and Experience

• A post-secondary degree (Bachelor’s or higher) is required. A minimum of 5 years of experience in a sales management position or a related field is required. A combination of sales training and experience may be considered an equivalent.