e-Commerce Digital Marketing Director Responsibilities:

• Create the annual business plan as it relates to eCommerce strategy and digital marketing tactics.
• Manage P&L and the marketing budget as it relates to the functions managed.
• Develop objectives, strategies, and KPIs for product assortment, pricing, promotions, events, merchandising, 3P seller, and digital marketing tactics.
• Lead new item launches, the Seller Central workstreams, Amazon online marketplace strategy, and performance marketing.
• Manage outside agencies and be the key contact for workflows.
• Ensure that the external agencies and vendors are hitting the goals set forth and delivering work that is on brand and strategy.
• Oversee the transition from a 2PL model to 3PL model.
• Work with the VP of Marketing to oversee large website migration transition.
• Provide key stakeholder presentations, recaps, and reporting.
• Own B2B marketing tool strategy and identify gaps where new digital platforms can come into play.
• Oversee the PIM/DAM platform and manage one direct report whose main function is managing the platform.
• Work cross-functionally with internal teams such as finance, inventory management, sales, QA, operations, procurement, and other key stakeholders.
• Analyze reports and make changes to the strategy based on results.
• Dive into the work hands-on, but also understand when to offload to agency partners.

E-commerce Digital Marketing Director Qualifications:

• Bachelor's degree in communications, journalism, or related field.
• 5+ years' experience in the CPG space.
• Experience with Amazon online marketplace and other online marketplaces.