Title: Sr. Analyst

Client: Hilton

Location: McLean, VA (hybrid)

Hours: 40 hours/week

Pay: $45.61/hour

Duration: 12 month contract, potential extension or conversion

Summary:

This role would ideally be senior analyst level contractor with experience in marketing analytics MMM or similar programs. They would be reporting into the Manager, US MMM, with responsibilities including data collection and validation management, insight and report creation, analysis support for routine and ad hoc requests, and stakeholder support for data and results inquiries.

Day to Day Responsibilities:

• Collaborate with stakeholders to ensure monthly and quarterly data collection and validation is on track and accurate. Follow-up with any outstanding needs and help address data concerns
• Responsible for internal data collection pulls and validation (Nielsen, Honors, Owned Social, STR, etc.)
• Manage results dashboard, becoming the go to person for data pulls and questions
• Manage monthly results calls, coordinating between MMM vendor, media agencies, and internal teams to ensure most useful insights are being shared and manage any follow-ups
• Contribute to report builds, insight creation, and results deliveries across teams for quarterly deep dives and ad hoc analyses
• Support ad-hoc scenario needs including budget optimizations and revenue forecasting
• General ad hoc analysis

How you will collaborate with others:

• Facilitate cross-team relationship management between media agencies and MMM vendor
• Act as point of contact for internal marketing teams and support with any data or results reporting needs
• Collaborate with media, business, and analytics teams to deliver analysis, insights and reporting
• Run analyses for ongoing reporting needs and ad hoc requests

What projects you will take ownership of:

• MMM (monthly and quarterly) – data collection/validation management, dashboard support, data pulls, vendor support
• Ad hoc analyses including optimizations, forecasting, and scenario planning

Required Qualifications:

• 2+ years of professional work experience
• Analytics or Marketing experience (more on the number side of marketing)
• Practical experience in Microsoft Excel (pivot tables, etc.) and PowerPoint

Preferred Qualifications:

• Marketing Mix Modeling (MMM) experience
• SQL